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Land Rover Lineup To Expand To 16 Models: Report

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2011 Land Rover LR4

2011 Land Rover LR4

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With the financial backing of its Indian parent, plus a string of recent successes, Land Rover is about to embark on an ambitious plan to expand its lineup to 16 models (up from six) and potentially double its sales by 2020.

While Land Rover has no plans to move away from SUVs and crossovers, to help differentiate its lineup the company will group its new range into three separate categories: luxury, leisure and utility.

The information was first reported by Autocar, based on comments from Land Rover design director Gerry McGovern.

Most of the new models will fall into the utility category, which will comprise a family of five models based around the next-generation Defender SUV due in 2015. These new models will take their styling from the string of recent DC100 concepts and are expected to be some of Land Rover’s cheapest offerings in the U.S. Some of the different models will include five- and seven-seat versions, as well as a pickup.

In the leisure category will be Land Rover’s LR2, whose next-generation is expected to spawn up to four different versions. There could be a compact version, as well as five- and seven-seat models. Another leisure model would be a redesigned LR4, which Land Rover is considering developing into a rival to the likes of the BMW X5 and Mercedes-Benz M Class.  

Land Rover DC100 Expedition Version and Evoque Convertible Concept

Land Rover DC100 Expedition Version and Evoque Convertible Concept

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Finally, there will be the luxury category, which will be made up of the various Range Rover models starting with the Range Rover Evoque and stretching all the way up to a long-wheelbase Range Rover.

The key to developing such a variety of models in relatively short time are new modular platforms shared with sister brand Jaguar. As we reported just last week, Jaguar Land Rover’s seven separate platforms will be pruned down to just two or three going into the future. So instead of starting from scratch for each model, developers need only focus on the unique attributes.

With global sales of SUVs and crossovers expected to reach 22 million units by 2020, by offering a range of price points for its models and establishing itself as the go-to brand for SUVs, Land Rover is poised to do well. Of course, another strong SUV brand, Jeep, has a similar strategy in place.
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