In addition to providing Aston Martin owners with specialized driving instruction programs in the U.K. and the U.S., the luxury sports car maker also runs a series of more relaxed “lifestyle events,” which usually involve scenic tours in Aston Martin automobiles.
Somewhere in between these two extremes is Aston Martin’s annual “Boxberg on Track” event, held at Bosch’s Boxberg Proving Grounds. Situated between Stuttgart and Würzburg in the south of Germany, Boxberg is used by automakers the world over to develop and hone vehicle systems.
The annual event can be custom-tailored to drivers of all ability levels, with instructors designing exercises based on experience and skills. In all, some six hours of classroom and hands-on instruction is provided, and participants get to drive on one of the world’s great test tracks.
Frankly, we wish more automakers (especially those with affordable products) would create similar programs to foster brand loyalty. We salute Aston Martin, Mercedes-Benz, Bentley, Porsche and BMW for the varied driving programs they offer, and point out to others that the ball is now in your court. VW, Ford, Chevy, Hyundai, Nissan, Subaru and Toyota, we’re talking to you.