On August 1, Lexus Unleashes The LFA

Lexus’ LFA supercar has been on the market for about a year and a half now, and aside from unusual paint and the performance-enhancing Nürburgring package, there isn’t much new to talk about.

That’s not a complaint, since there really isn’t much about the V-10 powered, 552 horsepower Lexus that needs fixing. Some would argue that the car’s $375,000 base price, the highest ever from a Japanese automaker, needs to be more on par with traditional supercar offerings, but Toyota doesn’t seem to care.

The LFA enjoys modest sales and above-average exclusivity, and that seems to be in-line with Lexus’ expectations for its halo car. Still, a bit more notoriety would help, and there’s no better way to generate buzz about an aspirational car than by giving ordinary people the chance to experience it.

On August 1, Lexus wants you to prepare to “Unleash The LFA.” Details on exactly what that means are a bit hazy, but a namesake website seems to offer one lucky driver an expenses-paid Skip Barber school in California, topped off by a drive around Laguna Seca in an LFA, at the talented hands of racer Scott Pruett.

We’re not sure if that’s the entire reason behind Lexus’ short LFA promotional video or just part of it. Check back on August 1 for complete details, or head on over to the Unleash The LFA website to throw your name into the drawing.
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Comments (4)
  1. th e price of the LFA is no problem, the problem is that there is no logical step to it for a purchaser to aspire to. that means no SC replacement from the LS to the LF. as soon as this new small bespoke range is introduced the LFA will be the car it is famed to be !

  2. Wizard is right. Lexus needs to launch a productino LF-LC soon after the LFA ends production at the end of this year to capitilize on its success. The current range of F sport cars just doesn't cut it.

  3. I still think there's another problem with the LFA that's somewhat price related - in this price range, the Lexus name simply isn't prestigious enough.

  4. I don't think it's much of an issue considering Lexus sold all 500 of them. I think if it built even double that it would have no problem selling all of them. It's a halo model. The only problem is that there are now no worth models to take advantage of the halo. I'm talking performance models Mr Lexus not F Sport rubbish.

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