High Gear Design Chosen For SEMA Mustang Designed And Built By Women


2012 SEMA Mustang Build: High Gear Exterior by Jennifer Seely

2012 SEMA Mustang Build: High Gear Exterior by Jennifer Seely

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Cars, and specifically muscle cars, are not the exclusive domain of male enthusiasts.

That’s the rough premise behind a project called the SEMA Mustang Build Powered by Women, which allowed fans to choose one of three Mustang designs penned by women, to be built by women for this year’s Specialty Equipment Market Association (SEMA) show.

The winning entry was a concept called High Gear, designed by Ford employee Jennifer Seely. Inspired by a variety of categories including jewelry, fashion and architecture, the High Gear concept is meant to “stimulate the senses by fusing luxury and power.”

Finished in satin black paint, High Gear features Rosegold accents on the wheels, mirror caps and other trim, quilted suede seats and a leather-wrapped interior. The design also calls for modification to the engine, undercarriage, drive train and sound system, though details on those upgrades are lacking.

High Gear will start life as a 2013 Ford Mustang GT donated by the Ford Motor Company, and will be built by an all-female group of volunteers during the months of July and August.

The car will debut at the 2012 SEMA Show in Las Vegas, and will then be auctioned off on eBay to raise money for the SEMA Memorial Scholarship Fund, dedicated to helping the next generation of leaders in the automotive aftermarket.


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