Ford is out to prove that women are just as capable as men when it comes to modifying vehicles with aftermarket parts by getting a team mostly made up of women to help design and build a custom 2013 Ford Mustang GT for this year’s SEMA show.
Dubbed the SEMA Mustang Build Powered by Women, the new initiative is being run by Ford together with the SEMA Businesswomen’s Network (SBN).
Ford will donate the Mustang GT that will be customized by a team at SBN headed by Theresa Contreras.
The team will first create a handful of renderings for the build before a final design is locked in and the build process begins.
The designs will be posted on a number of Mustang websites and fans will be able to vote on which is their favorite. Voting takes place from tomorrow until June 3, while the winning design will be announced on June 5.
The actual build will take place in July and August at the headquarters of special interest group Source Interlink Media in El Segundo, California. Several women will be participating in the build, helping to modify all aspects of the car from the engine to the undercarriage to the interior and paint job.
The finished vehicle will be auctioned off to raise money for the SEMA Memorial Scholarship Fund.
The 2012 SEMA show takes place in Las Vegas, Nevada, between October 30 and November 2. We’ll bring you updates on the project as development continues.