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Lotus Originals Bets On Monaco

 

Lotus Originals' first retail location, in Monaco

If there’s an automaker with a more diverse business portfolio than Lotus, we’d be hard pressed to name it. Not only does Lotus build cars, but the firm also consults on engineering projects, fronts a Formula One team, builds (sadly non-competitive) engines for the IndyCar series and even has a retail fashion arm.

That fashion business, dubbed Lotus Originals, has a diverse enough product line to warrant retail locations. In keeping with Lotus’ long-term philosophy of “go big or go home,” Lotus Originals has opened its first store in Monaco, hardly known for its  affordable retail space.

Present for the opening, coinciding with last weekend’s Monaco Grand Prix, were dignitaries such as His Serene Highness Price Albert II, Lotus F1 driver Romain Grosjean, Lotus’ director of sales and marketing Maurizio Parlato and Monaco’s Mayor, Georges Marshan.

Lotus Originals sells everything from clothing to outerwear, as well as gifts, toys and even bicycles. Perhaps the most unique offering in the store is a pint-sized Lotus Elan, aimed at children between the ages of 6-14, which qualifies for entry into the Little Big Le Mans race held as part of the Le Mans Classic race weekend.

If you can’t make it to the Lotus Originals store in Monaco, take heart: its products can also be purchased at Lotus’ headquarters in Hethel, England, at Norwich City Football Club’s stadium and soon at a flagship store off Regents Street in London.

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