Blame it on economics or blame it on Scion’s one-trim-level marketing policy, but U.S. buyers won’t be seeing a stripped-down version of Scion’s FR-S sport coupe
in the foreseeable future.
That contrasts with the Japanese launch of the Toyota GT-86 and the Subaru BRZ, both of which will come in decontented versions for the home market. Aimed at racers, tuners and even buyers on a tight budget, the least expensive Toyota GT-86 will come without painted bumpers, alloy wheels, an audio system or even air conditioning.
As Automotive News
(subscription required) reports, it will also come with a price tag roughly $10,500 less than a basic Japanese-market GT-86, which will be priced from $36,447 to $38,343. That makes the car particularly attractive to buyers looking to build race cars, drift cars
or just highly personalized rides, all of which are popular in Japan.
A strong Japanese yen and weak U.S. dollar means that Toyota would likely lose money on a stripped-down Scion FR-S for U.S. customers. On the positive side, it’s likely that U.S.-spec FR-S models will cost considerably less than their equivalent Japanese counterparts, since a $39,000 FR-S would be a tough sell for Scion.
Look for pricing on both the Scion FR-S
and the Subaru BRZ
to be announced in the coming months.