Subaru BRZ To Be Priced From 'About' $24,000

Subaru has so far managed to dodge the issue of the BRZ’s price tag quite well, saying only that it would be “comparable” in price to a Subaru WRX. Even that response was vaguely nebulous, since the Subaru WRX has a price range that stretches from $25,595 for a base WRX sedan or hatchback to $29,095 for a WRX Limited model.

The mystery only deepened when we learned that Subaru intends to position the BRZ to a more mature and affluent crowd than Toyota is targeting with the Scion FR-S. Suddenly, images of Subaru dealer lots clogged with over-priced BRZ coupes filled our heads; after all, nearly $30k for a coupe with 200 horsepower and no luxury pedigree is ambitious, no matter how well it handles.

If Motor Trend is correct, our worries were for naught. After much coercion, the publication was able to determine that a BRZ Premium (the base model) will start at around $24,000, with the higher-trim BRZ Limited coming in at around $27,000.

Even BRZ Premium models sound well-equipped, coming with a Torsen limited-slip differential, 17-inch wheels, leather trim on the steering wheel, handbrake and shift knob, aluminum pedal covers, an eight-speaker audio system and standard navigation. The six-speed manual is the base gearbox, with the six-speed automatic a yet-to-be-priced option.

Pony up another $3,000 for the BRZ Limited, and you’ll get leather and Alcantara upholstery, a rear lip spoiler, fog lights, heated mirrors, automatic climate control and an integrated alarm system.

We’ve yet to drive the BRZ or its Toyota cousin, the Scion FR-S, but we promise a full report once we’ve spent time behind the wheel. Look for the Subaru BRZ to begin hitting U.S. dealerships next spring.
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