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Worldwide Porsche Sales Up 25 Percent Year To Date


2011 Porsche Cayenne V6

2011 Porsche Cayenne V6

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The average person may be feeling the weight of a sluggish worldwide economy, but those who are comfortable with their bank balances aren’t afraid to spend money. Porsche’s worldwide year-to-date sales through November are up by nearly 25 percent, driven primarily by strong sales in Asia.

Actual sales in November of 2011 were down in all regions compared to November of 2010, with the biggest decline of 9.1 percent occurring in North America. Within regions, sales seemed to vary widely by country; Italy, for example, saw November sales growth of 31.2 percent, while sales in Germany declined by 13.1 percent.

The situation was similar in the Asian region, with sales up by 36.5 percent in Japan, likely due to a strong Japanese yen, but down by 11.5 percent in China. Porsche attributes this decline to long lead times on popular Chinese models such as Cayenne and Panamera.

Porsche’s best selling vehicle, much to the dismay of brand purists, remains the Cayenne SUV. In November, Porsche sold 9,318 vehicles worldwide, of which nearly 5,000 were Cayennes.

The Stuttgart-based automaker is adding a third shift to its Leipzig plant in order to up production of both Cayenne and Panamera models. In addition, it’s confident that the newly-redesigned 911 will begin to have a positive impact on sales, beginning as early as December.

Porsche saw profits rise by 59 percent in the first half of 2011, and it’s likely that the second half will deliver comparable results. The automaker has a stated goal of selling 200,000 units per year by 2018; based on its current rate of sales growth, it will hit this target with four years to spare.
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Comments (3)
  1. mark my words, if Porsche continue at this rate and the next gen Panamera is as great an upgrade as the latest Cayenne is to thhe previous model then that figure will look even better. That is not even taking into account the fact that the Cayjun is due in a couple of years and you will see Porsche's sales increase by a further 50%
     
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  2. @WizardsLore, China remains the great unknown. Sales in China are essential to Porsche's growth, but can the Chinese economy continue to expand at its current rate? Will China impose tariffs on all imported automobiles, instead of just those from North America?

    Both remain to be seen.
     
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  3. @ Kurt
    considering the chinese apetite for anything imported; good and services. that consumption will not abate. they are single handledly propping up the Australian economy what with purcashing 80% of our iron ore to fund their massive infrastructure growth. The lower end imported cars will not be as successfule as Cherry and Great Wall are gobbling up sales. But the high end luxo cars and sports cars will be in demand more and more and as they are seen as status symbols they will be always be on the shelf of attainment
     
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