Daimler To Axe Maybach By 2013: Report

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2011 Maybach 57 and 62

2011 Maybach 57 and 62

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It’s no secret Maybach has been a major flop for Daimler, with the brand’s annual sales figures for its 57 and 62 sedans falling far short of original projections.

In June we reported that a decision on Maybach’s future would be made this year and now there are reports claiming the decision has finally been made to axe the brand in 2013.

The information was revealed by high-ranking officials that spoke to Autocar.

They said the small void left by Maybach’s sedans will be filled with a new S600 Pullman model based on the upcoming 2013 Mercedes-Benz S-Class. The new Mercedes flagship sedan will offer two smaller wheelbase models, a standard and long-wheelbase, in addition to the range-topping Pullman.

Daimler was believed to have been planning a successor for the Maybach 57 and 62 based on a new platform to be shared with Aston Martin, though the project is thought to have proven too expensive for the German auto giant.    

Instead, Daimler is now expected to focus more on its core Mercedes-Benz brand, pushing it further upmarket and adding new models.

The current Maybach 57 and 62 are expected to be offered for sale through until early 2013, about the same time deliveries of the new 2013 Mercedes-Benz S-Class should commence. So far this year only 180 Maybachs have been sold worldwide.

Stay tuned for an update.
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