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Lincoln C-Segment Vehicle Still Coming, Reports Of Cancellation False

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Yesterday, a report emerged at FordInsideNews that Lincoln's plan to build a luxury C-segment vehicle rivaling the likes of the Audi A3 had been canceled. Today, we have official word from Lincoln communications manager Christian Bokich that that is not the case.

In fact, Lincoln remains committed to its previously-announced plan to introduce seven new vehicles over the next three years, including its first C-segment vehicle. Specifically, Bokich wrote via email, "Lincoln will expand its brand lineup with seven all-new or significantly refreshed vehicles in the next three years – including its first ever C-segment vehicle."

Given the stated timeline, the new compact vehicle should be on the road by 2014. Lincoln's propensity of late to favor the crossover form factor over more conventional sedans could mean the C-segment vehicle come in the form of a soft-roader with beefy-hatch proportions, much like the rumored MKD in our previous article. That inference is helped along by Lincoln's consistent use of the non-specific term "vehicle" in its official communications.

The MKD (if that's what it's called) is expected to share much of its underpinnings with the Ford Escape, but will be smaller in overall size. It will also likely get special attention from Lincoln in terms of design and upgraded materials and features, meaning the chance of cross-shopping and cannibalization of Ford sales (or vice-versa) is small.

We'll keep you at the leading edge of the curve as Lincoln continues its new-model rollout over the coming years, including the upcoming C-segment vehicle--whatever form it may take.
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Comments (6)
  1. thats good to hear but they better do something about the design because theres no way in hell am liking it.
     
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  2. This is ausrutherford for FIN.

    We never said there was no C-segment vehicle coming. What we did say is that a unannounced c-segment car, based on the Concept C, was canceled. The c-segment CUV is still on and that CUV we described in some detail in the article.
     
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  3. I get what you're saying Austin, and I agree; your report was of a cancellation that could never have taken place because it was never planned. Others misunderstood that when relaying your news. This piece was intended to remove the lack of clarity from both situations, with information directly from Lincoln. Our information and yours lines up very closely on the CUV, and beyond that, I'm very confident the final product will resemble what we've both described.
     
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  4. Rather Lincoln decides to build this little box or not is not important--what is important is are they going to comptete with Cadillac again or follow Mercury in to the graveyard of history? I would hate to see Lincoln go away but as it stands right now they can not said to really compete even by those of us who want to be fans.
     
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  5. I am confident that Lincoln is working to deliver a much more premium experience in the upcoming C-segment vehicle. It will definitely be intended to compete with or beat Cadillac and other similarly-placed marques. Whether it will succeed in this mission is the question; but I don't doubt Lincoln's desire (or need) to do this one right.
     
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  6. the Renault Megane from 2004 called, it wants its design back
     
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