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Lincoln Plans 7 New Models, Including First-Ever C-Segment Vehicle

 
2 4,515 views Jun 2, 2010
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2009 lincoln c concept 007

HI-RES GALLERY: 2009 lincoln c concept 007

As Mercury slides quietly into the night, Ford is prepping Lincoln for a new-product burst, including seven all-new or significantly refreshed models coming over the next four years. The most interesting addition may be the brand's first-ever C-segment vehicle, which could be based on the svelte Lincoln C Concept.

The C Concept, first unveiled at the 2009 Detroit Auto Show, was billed at the time primarily as a vehicle for demonstrating upcoming connectivity technology. With a new Focus platform headed to the U.S., however, Lincoln may get a version of the car's underpinnings inside a C Concept-esque production car. Lincoln has yet to reveal any details on the upcoming car, however.

Ford also plans to push Lincoln into more "refined, modern design" territory, with "an unexpected blend of responsive driving enjoyment and warm, inviting comfort." Cutting through the corporate-speak, that likely means fresh faces on existing Lincoln models plus the addition of EcoBoost models to all vehicles in the Lincoln range, including the Navigator and the C-Segment car. An all-new V-6 engine is also on the docket.

Look for more focus on high-tech convenience options, not unlike Lexus and BMW, including push-button gear selectors and computer-controlled suspensions. The MyLincoln Touch connectivity technology and further SYNC development are also a given.

As for the models, a "significantly refreshed" 2011 MKX is due later this year, and will debut the MyLincoln Touch tech. The remaining six new/refreshed vehicles will be spaced over the coming four years.

Finally, Lincoln will be working to improve its dealership experience to better compete with recognized successes like Cadillac and Lexus.

So far it's a lot of good talk, and we'll have the revamped MKX later this year to evaluate the first steps in the new direction, but we'll have to see how the market takes to the Lincoln brand even if the product does come along.

[Ford]





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Comments (2)

  1. By NoNameDenton Posted: 6/2/2010 5:02pm PDT

    Makes sense with Mercury now dead and they need to make these cars very different from their Ford siblings, with unique engines and such.
     
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  2. By R2Dad Posted: 6/4/2010 8:35am PDT

    I don't know who these people are, but reading duplicate copy from posters like micro usb and memory stick, while not spam per se, make me not want to read your sites anymore.
     
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