Subaru Horizon Concept - 2011 LA Auto Show Design ChallengeEnlarge Photo
Each year for the past eight years, a new theme for the Design Challenge is chosen and then automotive design labs from around the world are invited to participate.
This year the theme is “Hollywood’s Hottest New Movie Car”, and entries have come in from studios all over the world, including from the U.S., Germany and Japan.
The entries are judged based on various factors including: how the vehicle reflects its brand attributes relative to the movie plot; how the vehicle relates to the targeted audience or brand; the level of imagination; the character development of the vehicle; and the uniqueness of the combination of story, car and character.
The final winner, however, won’t be known until the L.A. Auto Show finally kicks off.
Over the next couple of pages is a preview of just some of the concepts from Honda, Mercedes-Benz, Maybach, Smart, Hyundai and Subaru, plus a short description on each.