BMW i Purif-I hand sanitizer by Susanne Kaufmann CosmeticsEnlarge Photo
In the early part of 2008 BMW first announced plans to establish a new research division called ‘Project i’, whose task would be to develop a number of solutions for a vehicle designed for congested city motoring.
The goal of Project i was never to exclusively develop one type of vehicle or another like the upcoming i3
, but to come up with a range of technologies BMW could introduce across its fleet.
Turns out an all-natural hand sanitizer was one of the solutions BMW came up with in its quest to cleanse the environment.
That’s right. BMW has announced a partnership between its i division and Austrian natural cosmetics brand Susanne Kaufmann.
Their first product together will be the Purif-i hand sanitizer and moisturizer, which is claimed to be composed entirely of herbal extracts. Additionally, since it requires no water or a towel, it can be used anywhere, anytime.
With Mercedes-Benz recently launching its own perfume line
, it looks like the two arch rivals are taking the battle from the showroom to the cosmetics aisle. We wonder how long it will be until others join the fray.