Yes, this is not a joke. Mercedes-Benz has launched a new fragrance for men simply labeled Mercedes-Benz Perfume.
The new fragrance was launched at the recent TFWA World Exhibition retail event held in Cannes, France and goes on sale in the first quarter of next year.
The particular blend has been composed by renowned perfumer Olivier Cresp (Firmenich) and will be available as an eau de toilette, after shave, deodorant, and shower and body gel.
The world of fragrance is not new to Mercedes-Benz: the company already offers exclusively developed perfumes for the atomizers in its Maybach models and in the Mercedes-Benz S 600 Pullman.
You’ll recall that in the limited edition Maybach Zeppelin
, for example, an acrylic ball is used to dispense a bespoke fragrance through the cabin at the push of a button.
The latest fragrance is designed to fit in with Mercedes-Benz's other high-end accessories, which include watches and eye wear.