The current generation Volvo C70 has been with us since 2006, having been most recently updated last year. But the car’s future is not looking so bright, with news from the automaker confirming that production at its dedicated plant in Uddevalla, Sweden, will come to an end in 2013 and no successor is in sight.
Volvo cites low demand for the car as the primary reason for its demise and the lack of a successor. In fact, the automaker has revealed to Bloomberg that production at the Uddevalla plant, which is co-owned by Italian design house Pininfarina, is at only 65 percent of full capacity.
Under the rules of their original joint-venture agreement, Volvo will buy out Pininfarina’s share of the plant in 2013 before shutting it down. Fortunately for staff, of which there are some 600 individuals, jobs will be created at Volvo’s main plant in Gothenburg, Sweden.
Instead, Volvo will now be focusing on high-end sedan models, which makes sense due to its ownership by Geely and the strong demand for such models in Geely’s home market of China. Its next major new model introduction will most likely be the production version of the 2011 Concept You, which is likely to be launched as the successor to the aging S80 flagship sedan.
Fans of the C70 can read our drive report of the 2011 model by clicking here.