Advertisement

BMW: The Ultimate Driving... App "Social, Mobile Experience"

Follow Antony

BMW "The Ultimate Drive" app

BMW "The Ultimate Drive" app

Enlarge Photo

Some carmakers would have you believe that it's no longer enough to simply drive around in their product, that driving is now a connected experience and one to share with a wider audience than just your passengers.

To this end, BMW's new mobile app, "The Ultimate Drive" lets you discover the best driving roads in over 50 countries, and also rank, comment on and share those roads via social network sites like Facebook, or by email and GPS devices.

BMW calls it a social navigation mobile app and it's the product of BMW Financial Services, which also aims to integrate the ability for customers to gain points and achieve rankings.

The app is designed to link BMW Financial Services to its customers in a more engaging and exciting way than you'd normally expect from a finance provider. "We’ve found that the success of applications like ‘The Ultimate Drive’ is built on organic growth amongst friends and enthusiasts with similar profiles" explained Daniel Pifko, CEO and Co-Founder of SocialNav.

By connecting app users to like-minded driving enthusiasts the app should build strong bonds not only between customers, but with the cars and the brand itself.

"The Ultimate Drive", desgined by San Francisco-based software and technology firm SocialNav Inc, is designed to be effortless to use to its full potential. Once downloaded, the app uses GPS to find your location and then displays nearby roads that BMW and other users have recommended. If you happen to find a great driving road yourself, it can be shared via email or Facebook in as little as three taps.

The app is available on the Apple iPhone's iOS operating system and on Android devices, through the App Store and Android Marketplace. As with all the best things in life, it's also completely free. Ultimate Driving Machine not included.

[BMW]

Advertisement
 
Follow Us

People Who Read This Article Also Read

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
 

Have an opinion? Join the conversation!

Advertisement
Advertisement

Take Us With You!

 

Get FREE Dealer Quotes

From dealers near you
Go!
Advertisement

Research New Cars

Go!


 
© 2014 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.