The Macan will go on sale in spring 2014, which means we’re likely to see it unveiled at a major international auto show towards the end of this year.
Auto Express is reporting that the unveiling will take place at the 2013 Los Angeles Auto Show in November, which makes sense given Porsche’s penchant for the show in L.A. and the number of its previous debuts there.
The U.S. remains Porsche’s single biggest market, and within the country the state of California has the biggest concentration of the automaker’s iconic sports cars and crossovers.
Production of the Macan will start later this year at Porsche’s plant in Leipzig, Germany. Sharing a platform with the Audi Q5, the Macan will nevertheless be as Porsche as the Cayenne, which itself shares its underpinnings with another Volkswagen Group model, the Touareg.
The Macan is a crucial model for Porsche, as the automaker expects it to be its top-seller. Sales projections of around 50,000-55,000 units per year have been described by Porsche as "cautious estimates," and more recently there has been talk that sales numbers could reach as much as 75,000 units per year. At this level the Macan would represent more than 50 percent of Porsche’s total volume.
The Macan should also be Porsche’s most affordable model, with pricing in the U.S. almost certain to start below the Boxster’s $49,500 starting price. It is possible that the Macan will receive a turbocharged four-cylinder engine as its base option, making it the first modern Porsche to do so. We also expect a range of gasoline V-6 engines to be offered, perhaps even a 370-horsepower Macan Turbo model, in addition to a diesel for overseas markets.
While you wait for its arrival, be sure to check our previous spy video of a prototype at the Nürburgring.