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Ferrari Previews New Customization Program

 
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Lapo Elkan’s custom Ferrari California



Ferrari already has its One-to-One customization program and for the right price will build you a completely new body under its Ferrari Design division, but now the automaker looks to be working on yet another customization program that appears to be targeted more at the mainstream Ferrari buyer--if there is such a thing.

At a secret event this past week Ferrari showed off a new California customized under its latest program that was built for Lapo Elkann, the brother of Fiat chairman and Agnelli ‘crown prince’ John Elkann and the possible future boss of Ferrari.

It features a denim interior that matches the design of a 599 GTB Fiorano owned by Elkann that had a similar cabin and could be in your Ferrari too, if you so choose to customize it that way.

The idea behind the customization program is that if you can imagine it, Ferrari will build it. Revealing by the presentation at the event, Ferrari will likely offer its clients custom paint finishes for components, body decals and multiple exterior colors and possibly even some performance mods.

Stay tuned for an update.

[Teamspeed]

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