Customization

 
Edward Lyle Fisk, professional pinstriper

Steady as he goes; Lyle Fisk is the patron saint of pinstriping

It may seem commonplace now, but pinstriping has come a long way from its luxury roots. The practice is now in vogue in hot rod customization culture, or as professional pinstriper, Edward Lyle Fisk calls it, "embellishing." Fisk is one of only a handful of people who have dedicated their lives to... read more

July 13, 2017 by
 
The 2012 MINI Avenue models, by MINI Yours. Image: BMW Group

MINI Yours Lets You Create The Ultimate Personalized Ride

“Hold the pickles, hold the lettuce, special orders don’t upset us,” was Burger King’s mantra back in the early days, when the fast food chain was... read more November 7, 2011 by


 
Rolls-Royce Bespoke vehicle customization service

Rolls-Royce Expanding Bespoke Customization Service Due To Strong Demand

It’s no secret luxury automotive brands are a selling record level of cars, thanks mostly to soaring demand in China, but also elsewhere in the world. But what few may... read more August 10, 2011 by


 
Lapo Elkan’s custom Ferrari California

Ferrari Previews New Customization Program

Ferrari already has its One-to-One customization program and for the right price will build you a completely new body under its Ferrari Design division, but now the automaker... read more July 14, 2011 by


 
 

 
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