Customization

Microsoft and West Coast Customs "Project Detroit" Mustang

Microsoft And West Coast Customs Build Custom Mustang

What happens when famous car customization shop West Coast Customs takes a classic pony car and sprinkles it with the latest in in-car technology? You get "Project Detroit", that's what. Coming to us via Mustangs Daily, Project Detroit isn't quite what it seems. You'll have noticed the matte black...

March 22, 2012 by Antony Ingram

John Varvatos-designed 2012 Chrysler 300S to be sold for charity

Fashion Icon John Varvatos Designs One-Off Chrysler 300S For Charity

2012 Rolls-Royce Ghost with two-tone option

Rolls-Royce Announces New Two-Tone Bespoke Option For Ghost

Custom Ferrari 458 owned by Fiat heir Lapo Elkann - Image courtesy fry_theonly

Fiat Heir Lapo Elkann Shows Off His Military-Pattern Ferrari 458

The 2012 MINI Avenue models, by MINI Yours. Image: BMW Group

MINI Yours Lets You Create The Ultimate Personalized Ride

“Hold the pickles, hold the lettuce, special orders don’t upset us,” was Burger King’s mantra back in the early days, when the fast food chain was... November 7, 2011 by Kurt Ernst

R8 Supercar Gets Audi Exclusive Touch

It’s been a while since Audi last offered its Audi Exclusive customization option on one of its vehicles. This time ‘round it’s the R8 supercar that gets... August 15, 2011 by Viknesh Vijayenthiran

Rolls-Royce Bespoke vehicle customization service

Rolls-Royce Expanding Bespoke Customization Service Due To Strong Demand

It’s no secret luxury automotive brands are a selling record level of cars, thanks mostly to soaring demand in China, but also elsewhere in the world. But what few may... August 10, 2011 by Viknesh Vijayenthiran

Interior of Cadillac Escalade in faux Murakami fabric (photo by Luis Gispert)

In Next-Gen Art Cars, Fashion & Obsession Collide

When you think of art cars, you probably think of BMW rides commissioned from visionaries like Andy Warhol and Jenny Holzer. Or maybe you think of homegrown models, bedecked... August 5, 2011 by Richard Read

Ferrari Previews New Customization Program

Ferrari already has its One-to-One customization program and for the right price will build you a completely new body under its Ferrari Design division, but now the automaker... July 14, 2011 by Viknesh Vijayenthiran

Bored At Work? Try These 5 Online Car Customizing Websites

It's the 5th of July. You're at work. Probably bored, and almost certainly hung over from the celebrations yesterday. If you're like us, you might be idly scanning the... July 5, 2011 by Antony Ingram