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2012 Hyundai Genesis Prada: Forbidden Fruit

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It’s a bit odd seeing the names Hyundai and Prada in the same title but it’s certainly not the first time. About two years ago Hyundai first took the wraps off its Genesis Prada, a special edition of the then new luxury sedan designed and built in collaboration with Italian fashion label Prada.

Now, with the unveiling of the facelifted 2012 Hyundai Genesis, a new version of the Genesis Prada has been developed, and like the original this one will only be sold in South Korea in a limited batch of 1,200 cars.

So what kind of special features do we miss out on?

The 2012 Hyundai Genesis Prada comes in three special colors--Black Nero, Blue Baltico and Brown Moro--that are applied with a three-layer coat technology with stereoscopic gold pearl. Dark chrome is applied to the radiator grille, emblem and door handles to reflect the unique palladium-coated buckles on Prada's bags.

The innovations introduced by Prada also include 19-inch alloy wheels and an outer antenna with a wedge shape. A final special touch for the exterior is the Genesis Prada badge and GP500 emblem, which together emphasize the car’s uniqueness.

2012 Hyundai Genesis Prada

2012 Hyundai Genesis Prada



For the interior, the dashboard and the upholstery have been revised and artisan-crafted in "saffiano" leather--Prada's signature top quality leather--to obtain a luxurious and sophisticated finish.

Under the hood is Hyundai’s award-winning Tau V-8, which in its latest application displaces 5.0-liters, develops 430 horsepower and is matched to an eight-speed automatic transmission.

Sadly, the 2012 Hyundai Genesis Prada isn’t coming to the U.S. but if you’d like to read up on the plebeian version that is, click here

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  1. I can see why this is only being sold in South Korea. It is interesting how as the Asian market becomes more important, luxury brands are there to make everything more elite; from cars to cell phones.
     
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