2013 Audi A3

Audi's Facebook Fans 'More Engaged' Than Justin Bieber's

 
4,790 views Apr 25, 2011
Follow Antony

2011 Audi A3 Sedan Concept

2011 Audi A3 Sedan Concept

Enlarge Photo
You might think that of all groups most likely to barrage a Facebook post with "Likes" in the shortest possible time, pop star Justin Bieber's army of wildly fanatical teen fans would top the list.

Not so: A new study by Visibli has shown that German automaker Audi has the most engaged fans on Facebook, measured by the number of "likes" on each status update per 100,000 fans.

An average of 228 people per 100,000 "like" Audi's latest status each time the brand posts some information on its facebook page, compared to 181 "likes" on the average Justin Bieber update. The only other brand in the top five is American Airlines which receives 128 "likes" per 100,000 fans, fewer than that of Chamillionaire and Lady Gaga in third and fourth respectively.

So why is Audi in such a position? It's not clear from the study quite why Audi's fans have beaten the "Beliebers" to the top spot but as a particularly design and technology-led automaker its fans might be more turned on to relevant updates than that of other brands. Its strong presence and great results in high-level motor sport such as the American Le Mans Series might also be a factor.

Audi facebook fans more engaged than Justin Bieber's

Audi facebook fans more engaged than Justin Bieber's

Enlarge Photo
Other discoveries from the study were that generally, the more fans a brand such as Audi has, the less overall engagement, wheras the opposite is true for artists such as Bieber and Gaga. Media organizations tend to receive the greatest number of comments per post, with 43 to 17 for artists and 9 for brands.

Status updates have a "half life" of about a day, too. Within 22 hours a status update will have got 95 percent of the "likes" it's likely to get, and 80 percent are within the first seven hours.

With these results in mind, we're hoping Justin doesn't swap his current Range Rover for an Audi Q7. Facebook might not be able to handle it...

[Visibli via Mashable]



Tags:
Posted in:
 
Contribute
Send us a tip Comment Contact the editor
Follow Us

 

Have an opinion?Join the conversation!

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
 

Have an opinion?Join the conversation!

Connect with Facebook

Motor Authority. Now with your friends.

Discover stories your friends read.
Share stories more easily.
You control what you share.
Learn more

Research New Cars

Go!

More from High Gear Media

 
 
MotorAuthority
  • Follow Us
  • Twiiter
  • Facebook
 
 
© 2011 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.