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Report: Handful Of New Maybach Models Coming

 
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2011 Maybach 57 and 62

2011 Maybach 57 and 62

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There's slow-selling and then there's Maybach. Moving a paltry 200 cars from its factories last year, the Maybach brand is still failing to achieve the reach and appeal of the established classic ultra-luxury brands Bentley and Rolls-Royce. The truth remains that Maybach’s sales are far below capacity, as the company’s assembly plant in Germany has the capability to churn out up to 2,000 vehicles per year, but bosses at Maybach’s parent company Daimler are determined to keep the brand alive.

There’s one very good reason for this. Despite dismal sales, the Maybach brand is actually profitable for parent company Daimler as the current 57 and long-wheelbase 62 is based on the previous-generation S-Class. It turns out the engineering efforts in developing the cars were minimal.

However, a new range of models will eventually be required and are probably long overdue.

Daimler board member Joachim Schmidt, the man in charge of the company’s sales and marketing, actually sees a bright future for Maybach, especially in emerging markets such as the Middle East, China and Russia. Additionally, with a new 2013 Mercedes-Benz S-Class in the works, engineers now have a new and advanced platform on which to develop the new Maybach models--just what a flagship sedan needs.

According to the guys at Automobile Magazine, the new Maybach lineup could consist of up to five different models, including a four-door coupe and a long-wheelbase convertible built along the lines of 2007’s Mercedes-Benz Ocean Drive concept. In addition to these, there will also be replacements for the regular 57 and 62 models, including sporty ‘S’ variants, as well as a new hybrid model.

To keep development costs low, all Maybach models will feature the same powerplant: a twin-turbocharged 6.0-liter V-12 developing between 545 and 630 horsepower depending on which model it’s installed in. The hybrid version will also feature an electric motor capable of powering the car in electric-only mode for distances up to 10 miles.

One of the most crucial aspects, however, will be the styling of the cars. One of the biggest criticisms of the current range is that their styling is too similar to the less Mercedes-Benz S-Class on which the cars are based. This won’t be an issue with the new range, which has been described as "jewels on wheels and at last worthy of the brand," by an insider.

Whatever the outcome, don’t expect to see any new Maybach models before the 2013 model year.

[Automobile Magazine]



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Comments (5)
  1. I think Maybach overestimated the appeal of the following value proposition: Get a rare version of the S-class for over twice the price!!!
    Um, the S-class isn't exactly a car I trip over all the time.
    If Maybach is still profitable on 200 cars a year, then it represents appalling value for the consumer.
    To summarize: ridiculous
     
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  2. If I interest new next generation Maybach 57 or 62 cars will very beautiful. it will real leather and natural wood and sterling silver or white karat gold.
     
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  3. Better for Mercedes to kill-off this brand if they couldn't make it stand-out from their *normal line-up of vehicles. Stand-out as in not even distinguish it as a Mercedes like Rolls Royce compared to owner BMW or Bentley compared to owner Volkswagen.
     
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  4. I guess the prrof will be in the pudding. The Maybacj was a yacht on wheels that resembled a bloated S600L. If they get the styling right they will be fine. i do believe they should go back to the 50's style of Duisbergs and old Bugatti's to gain some class to the mark, i think it may play into their hands to be handcrafted (showing value for the investment) cars, that hark back to a time where oppulance was a word only given to the super rich and classy
     
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  5. Wasn't it just 6 months ago that the CEO stated that the brand drift into the sunset and that "tastes" had changed and such an ostentatious car "is no longer" in good economic taste? We've honestly learned nothing.
     
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