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Report: Nissan Gets Cheeky With Ad, Porsche UK Says, 'See You In Court'

 
2 2,925 views July 16, 2010

Nissan's use of the Porsche logo -- via The Guardian

Nissan's use of the Porsche logo -- via The Guardian

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It was bad enough when Porsche and Nissan were duking it out over the actual speed of the GT-R around the Nurburgring, but things almost stepped up to the next level--law suits--over the silliest little ad: a 370Z with BMW, Audi, and Porsche badges with hash marks beside them, indicating superior performance around the Green Hell. The ads were shown at the Goodwood Festival of Speed earlier this month.

So why was Porsche so (reportedly) hot under the collar over the ad? Turns out they're not threatened by the Nissan's performance. Rather, they object to the use of their logo in the ad, which was done without permission.

In the end, it didn't come to a legal wrangle because Porsche approached Nissan and demanded it stop use of the logo, which Nissan did, changing it simply to the Porsche name. Legal action was threatened, at one point, however, according to the Guardian, so it wasn't a completely amicable transaction.

Where will the next round of the Porsche-Nissan battle royale be held? And who would you choose to win in a brand-versus-brand throwdown? Let us know in the comments below.

[The Guardian]





 
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Comments (2)

  1. By Wow Posted: 7/18/2010 8:31pm PDT

    Just think if Porsche spent half as much time fixing their RMS issues as they do on playground legal antics.
     
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  2. By peter Posted: 7/19/2010 5:46am PDT

    It's realy funny because no germans or japanese are known as jokers
     
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