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Video: 2011 Chevrolet Corvette Is A 'Rocket'

 
3 11,501 views Jul 14, 2010
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Corvette's new 'Rocket' ad

HI-RES GALLERY: Corvette's new 'Rocket' ad

Smacking heavily of Jeep's Grand Cherokee 'Manifesto' ad spot, the newest promo for the 2011 Chevy Corvette puts the car on a plane with the space-race machinery of the 1960s. While we're not objecting to the concept--the 2011 Corvette is pretty much brilliant, particularly the ZR1 featured in the ad--we do think it needs some context.

First off, the whole "America was once awesome, but now it needs a kick in the pants" theme is fun--even if not entirely original--but we'd like to see fewer rockets and more Corvettes. The ZR1, after all, is a limited-volume, rather expensive sample of the lineup. The Grand Sport, Coupe, and Z06 deserve some time here.

Second, the ad flirts dangerously close to shaming the current administration for cutting space funding. While in a vacuum, that's not really an issue, we can't forget that GM is alive as it is today because of U.S. government loans. Loans that saw only $7 billion actually repaid, with the other $43 billion converted to equity in the company. Loans that represent money that could have gone to space funding.

But perhaps we're being a bit too serious about the whole thing. Loud V-8s, burning rubber, and powersliding American supercars, while not exactly rockets, are an idea we can get behind. So rocket on, Corvette. But ease up on the rockets.

[GM via YouTube]





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Comments (3)

  1. fb_100001137592380 avatar Yo Ma Posted: 7/15/2010 2:41am PDT

    I don't have anything against Chevrolet or the Obama administration, but when you consider that the reason for the carmakers troubles was most likely their own ability to produce the cars the market wanted, I feel like the administration and congress should have let this on die, cause they still don't get it. While ford and everyone else is going hybrid or full electric, these guys are still bragging about an expensive "rocket" at times like these...
     
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  2. By  Al Anon Posted: 7/15/2010 3:38am PDT

    @Yo Ma Please shut the heck up. Chevy Volt? Heard of that? Ford does advertise the Mustang, looks like a good smart ad to move some awesome 2011 Corvettes if you ask me. Please find something else to cry about.....
     
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  3. fb_1518955678 avatar Chen Lee Posted: 7/15/2010 10:00am PDT

    Nelson leave the politics out of it. you are reading into this just a little too much. its a fun ad, and just take it for what it is. you kind of thinking is what ruin all the fun out of this country. the politic correctness is just a shame!
     
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