Don't Touch The (Matte) Paint: 2011 BMW M3 Frozen Gray Coupe's Paintjob Is Fragile

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So you just squeaked in before the 2011 Frozen Gray M3 Coupe sold out, and now you're eagerly awaiting delivery. Then one day you find in your mailbox an agreement telling you just how fragile--and not covered by warranty--your new car's matte paint finish is. Kind of takes some of the glow off, eh?

Of course, you probably should have realized that the special matte finish wasn't going to be something you could run through the big dishwasher-like box at your local mini-mart/gas station. And you probably should have expected instructions like, "Avoid strong rubbing while cleaning the frozen paint. BMW sells suitable products for maintaining the frozen paint at your local dealer." You did expect that, didn't you?

Even if you didn't, you're out of luck, because you can't get your car until you sign the agreement explaining the fragility of the finish and the unlikelihood of getting it properly fixed anywhere but a BMW-trained body shop. On the other hand, if you're the sort of person that just rings up BMW and tosses down $77,600 for a special-edition M3, you're probably not worried.


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Comment (1)
  1. One of the joys of an M3 is that it is a usable exotic. A car that you can drive and not worry about, but not in that color. BMW should be roundly chastised for not making this requirement known, prior to taking the order.

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