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New RSX And Hybrid Duo In The Cards For Acura

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2012 Acura TL

2012 Acura TL

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Apart from Lexus, Japanese automotive luxury brands still pale in comparison to their German rivals in terms of the number of models they produce and the prices they can command.

Overall image in the marketplace and status on the street have likewise proven difficult to develop.

That's why Acura is making a hard push specifically to boost its image, but in its own unique way.

While many automakers use big powerful models as attention grabbers, Acura sees fuel economy as a way to differentiate itself in what is becoming a very competitive market.

Though this may come as just more frustration for dealers, who have to deal with a limited, lackluster and aging lineup, Acura is adamant that it won’t offer big rear-drive V-8 vehicles and will instead start selling more hybrid models.

Speaking previously on the matter, Acura vice president Jeff Conrad said the brand was considering adding a smaller car positioned below the TSX to take on the likes of the BMW 1-Series, Audi A3 and Lexus CT 200h.

According to the latest reports, this new model will revive the RSX badge and will come in both sedan and coupe bodystyles. This new-generation RSX will be based on the 2012 Honda Civic’s front-wheel drive platform and will arrive on the market in the spring of 2013.

It will feature a 210 horsepower version of the Civic Si’s 2.4-liter four-cylinder engine and may eventually be offered as a convertible.

Meanwhile, the TL mid-size sedan and MDX crossover are expected to get new hybrid options for their next-generation. Acura’s hybrid will be based on a Honda design and pair a V-6 with an electric motor for improved fuel economy.

Interestingly, the TSX may be phased out after the current model reaches the end of its product cycle, with the next-generation TL due in late 2013 expected to be downsized to fill the gap and better complement the only slightly bigger RL. The redesigned MDX is due in the fall of 2012.

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Comments (9)
  1. Well Infiniti and Lexus got global, while Acura is only present in the USA, have limited platforms capabilities and not even one sports car or coupe. I'm sorry Acura but this way you will get only the old buyers that Lexus, Cadillac and Buick are running away from. Many premium car buyers do NOT give a damn about fuel efficiency.
     
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  2. these moron will never get it.
     
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  3. The only good news for Honda these days is, at least they're not Toyota! Seriously, have you been through an Acura dealership lately? No RLs on the lot. The TL/TSX looks like the same car. The MDX is a decent SUV, but the RDX gets horrendous mileage--ironic considering Acura is all-of-a-sudden interested in mpg. And because Honda decided they wanted this wagony thing, Acura had to have the ZDX, a model that will never sell in numbers. So what went wrong? The old NSX, Legend and Integra were all good vehicles with plenty of equity in them. Unfortunately, Acura management decided they knew better and binned them all in favor of some alphabet soup designations. It all feels so 1980's Ford. So I've got some ideas: 1) Hire Chris Bangle. I know, he's a tool for what he did to BMW but he's exactly the kinda guy they need to shake things up in their design studios. 2) Listen to your American employees--we can tell you don't. You're designing vehicles that YOU want to drive, but your customers are not all old japanese guys. You're going to have to stretch--a lot. 3) Offer something no one else is. Your gas electric hybrid is going to get lost in the shuffle. Me-too companies aren't gonna survive in this hyper-competitive age; you're whole lineup is I Got One Just Like That. 4) Invest in Acura--we can tell you don't. If you treat it like a cash cow for milking, you will fail. So Honda, decide: Do we give Acura CPR, or just rip out the IV? Time's up.
     
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  4. Sounds like a re-badged Civic Hybrid is on its way, lol
     
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  5. "Many premium car buyers do NOT give a damn about fuel efficiency."
    I couldn't agree more. If Acura doesn't want to go the way of Saturn and Pontiac, they need some higher end, sporty offerings and a RWD platform. A V8 isn't a necessity if they would just offer some cars with some real luxury and perfomance charisma. The road they are going down now, DEFINITELY isn't cutting it.
     
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  6. I'm on my third consecutive Acura now (two Integras followed by a TSX) and while they've been great cars (Honda, naturally), I have to admit that buying the new TSX would be like buying the same car again. It's certainly the same engine with just a bit more torque, while the steering is actually worse (especially on center) than my current TSX. The "Power Plenum" beak is ugly and there are only five exterior color choices (white, black and three shades of silver/gray) and one interior one (black) if you want a manual transmission. Sigh...
     
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  7. I think the vehicle is also expected to help decrease the brand’s average fuel-economy levels to meet CAFE regulations. Acura must reach 37.5 mpg by 2016 to avoid paying fines.
     
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  8. New RSX in the works then?
     
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  9. I'm not sure what Acura is doing as a brand in general. First they wanted to go tier one and now they are onto hybrids for luxury buyers?? They must be kidding themselves. Sorry, but have you looked at the underdog of the automotive world lately--Hyundai anyone??!! No one thought they would even come close to offering luxury vehicles, but they have actually outclassed a brand that was around two decades longer. The reason they succeed is because they actually listened to what buyers wanted. I agree with everyone who has stated if Acura is to survive as a luxury marque, they have to give customers what they want and not lux-ed up Hondas. A few key words to Honda--"AWD/RWD excitement equals new loyal customers!! "
     
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