Acura News

 
Acura celebrates its 30th birthday

New Acura ad celebrates brand's 30th, targets Millennials

Acura is hoping its buyer base will identify well with turning 30. The luxury arm of Honda was the first of several premium brands to come out of Japan when it launched in 1986. Although Acura hasn't enjoyed the long-running success of Lexus, the division has staked out a claim for itself as a tech... read more

17 hours ago by
 
2017 Acura MDX, 2016 New York Auto Show

2017 Acura MDX debuts with new look, NSX-derived hybrid system: Live photos and video

Acura’s popular MDX has gained a new look inside and out for 2017, but the big news is what you can't see: a newly optional hybrid powertrain related to the setup used... read more March 24, 2016 by


 
2017 Acura NSX GT3 race car, 2016 New York Auto Show

2017 Acura NSX GT3 races into New York: Live photos and video

Sharing the stage with an updated MDX at this week’s 2016 New York Auto Show is a new dedicated racing version of the NSX supercar. While the new NSX has been racing in... read more March 24, 2016 by


 
2017 Acura NSX production at the Performance Manufacturing Center in Marysville, Ohio

Acura finally ready to start building the NSX

You may have heard a thing or two about the revived Acura NSX for, oh, the past four years. Well, now it seems that Acura is ready to begin production of the 2017 NSX and... read more March 17, 2016 by


 
2017 Acura NSX

2017 Acura NSX first drive review

Halo cars aren't designed to be best sellers. They're vital vanity projects--succinct statements of all a car company wants to be, and what it can do. They can be... read more March 14, 2016 by


 
2017 Acura NSX at Jay Leno's garage

Jay Leno takes a spin in the 2017 Acura NSX: Video

The 2017 Acura NSX has just gone on sale and naturally Jay Leno is one of the first people outside of Acura to drive it. On the latest episode of his web series Jay... read more March 1, 2016 by


 
2017 Acura NSX online configurator

Acura NSX Order Book Opens, Configurator Launched

Starting from today you can place an order for the all-new Acura NSX. To coincide with the sales launch, Acura has also launched a configurator at the web address... read more February 25, 2016 by


 
Teaser for 2017 Acura MDX debuting at 2016 New York Auto Show

2017 Acura MDX Getting Aggressive Look, 2016 New York Auto Show Debut

The Acura MDX is a competent, mid-size luxury SUV with plenty of technology, impressive levels of refinement and a reasonable price tag. What generations of the MDX have... read more February 24, 2016 by


 
2017 Acura NSX at Barrett-Jackson auction

First 2017 Acura NSX Sells For $1.2 Million At Charity Auction

It’s been a heck of a long wait for Acura’s second-generation NSX supercar but we’re now just a few weeks out from the order books opening up. If you were... read more January 30, 2016 by


 
Scene from ‘What He Said’ Super Bowl 50 spot starring the 2017 Acura NSX

Here’s Acura’s Super Bowl 50 Spot Starring The NSX: Video

If we said there was a connection between the Acura NSX and Van Halen, we bet you’d be hard pressed to guess it. Perhaps Sammy Hagar’s a fan? We’re not sure... read more January 29, 2016 by


 
Acura Precison Crafted Performance Campaign

Acura Rolls Out 'Precision Crafted Performance' Ad Campaign, Including Super Bowl Spot

Acura has a new mantra. It's known as Precision Crafted Performance and the company views it not only as its new marketing tagline but also the brand's core promise... read more January 15, 2016 by


 
Acura Precision Concept, 2016 Detroit Auto Show

Eight Questions With Acura Precision Concept Designer Michelle Christensen

One of the highlights of the 2016 Detroit Auto Show was the Acura Precision Concept. A design study for future Acura sedans, the car debuts the company's new Precision... read more January 13, 2016 by


 
Acura Precision Concept, 2016 Detroit Auto Show

Acura Examines Stylish Future With Precision Concept: Live Photos And Video

How often can you say that Acura wowed the crowd with its styling? Sure, the 2017 NSX is a looker, but it's a supercar and we've seen it for so long now that it no longer... read more January 12, 2016 by


 
2017 Acura NSX

2017 Acura NSX Priced From $157,800, Neither Seinfeld Nor Leno Will Get First One

Acura today announced that the 2017 NSX will start at $157,800, including an $1,800 destination charge, and cost as much as $207,500 when fully loaded. Honda's upscale brand... read more December 18, 2015 by


 
Teaser for Acura Precision concept debuting at 2016 Detroit Auto Show

Acura To Preview New Design Direction With Precision Concept At 2016 Detroit Auto Show

Acura today provided a glimpse of what it will unveil at 2016 Detroit Auto Show on January 12. It's called the Precision concept, and it's a peek into the future of Acura... read more December 18, 2015 by


 
2017 Acura NSX

Acura Confirms Super Bowl 50 Spot

Acura will have a spot during the first quarter of Super Bowl 50 that will highlight the automaker’s North American presence. No other details on the spot were revealed... read more December 9, 2015 by


 
 

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