Advertisement

Report: Audi A3 Production Suspended In Face Of Slow Sales

Follow Nelson

Angular Front Exterior View - 2010 Audi A3 4-door HB S tronic 2.0T FrontTrak Premium

Angular Front Exterior View - 2010 Audi A3 4-door HB S tronic 2.0T FrontTrak Premium

Enlarge Photo

We're all primed up for the arrival of the next-gen Audi A3, but it seems there's not much demand for the current model--so little, in fact, that Audi is putting production on hold for a week.

The cutback, due to take place the week of February 15, means over half of the 4,500 workers at the Ingolstadt plant will be off work. The slow sales are probably due to the car's aging design. It was first introduced to the market in 2004, and with an all-new version expected by 2011, buyers aren't shelling out for the 2010 model--even the Green Car of the Year-winning A3 TDI.

The news is one of the few dim sports in Audi's currently very successful sales reports. As we reported earlier this year, Audi was the leading luxury carmaker in the U.S. in terms of percentage lost in sales in 2009, and it has also been awarded for customer loyalty. Audi's market share in America is also currently at its highest point ever.

2011 audi a3 sportback preview rendering 001

2011 audi a3 sportback preview rendering 001

Enlarge Photo
Coming possibly as early as later this year, though not expected until mid-2011, the next Audi A3 (preview rendering pictured at left) is expected to be better outfitted to compete with the likes of the BMW 1-Series, with a larger overall footprint and sleeker design, more in line with the rest of the newer Audi lineup. Little in the way of hard details are known about the car, but it's expected to get the same 200-horsepower 2.0-liter TFSI engine that's in the current model in addition to the 2.0-liter TDI diesel engine also currently available, and will be offered with front- and optional quattro all-wheel drive. A six-speed manual transmission will be standard, and the S tronic six-speed automatic will likely be an optional upgrade.

For more on the next-gen Audi A3, check out our spy shots here.

[AutoObserver]

Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (7)
  1. Perhaps if Audi introduced the 3-door to the US w/ the choice of 1.4TSI and the TDI...
    ...and S3 versions in 2.0L and TDI as well - there could be a swift resurgence in demand?
     
    Post Reply
    Vote
    Bad stuff?

  2. Without a quattro option for the A3 TDI, why should someone buy it when they could get a Golf or Jetta TDI at a lower price. So, in other words, for 2011, Audi if you are listening, make the quattro option available in the A3 TDI.
     
    Post Reply
    Vote
    Bad stuff?

  3. ..and make available a MANUAL TDI...
     
    Post Reply
    Vote
    Bad stuff?

  4. "The slow sales are probably due to the car's aging design."
    YES... Been patiently waiting for the next-gen A3. Are we still expecting to see the 4-door coupe version in the US?
     
    Post Reply
    Vote
    Bad stuff?

  5. I would say OLD Audi's are fantastic, 1970s, 1980s and very early 1990s, the late 1990s and 2000s are really shitty, open any magazine and they will confirm my argument. Audi's fall apart and need frequent repairs...
     
    Post Reply
    Vote
    Bad stuff?

  6. I've always liked the A3, even if it is just a Golf in a suit. My problem is they never sold the 3-door or even better, the S3. I don't want a 5 door A3, I want the 3-door.
     
    Post Reply
    Vote
    Bad stuff?

  7. Slow sales in the US is not due to design, since it was never selling like hotcakes. It was due to the fact that Audi does not subsidize it via cheap leases. Who would want to have payments of an A5 or A6 and get an A3 in return?
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Advertisement

Take Us With You!

 

Get FREE Dealer Quotes

From dealers near you
Go!
Advertisement

Research New Cars

Go!

Related Used Listings

Browse used listings in your area.


 
© 2014 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.