2013 Audi A3

Audi Investing $10.5 Billion Through 2012, Confirms Q5 Hybrid For 2011

 
9 4,045 views Dec 28, 2009
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2009 Audi Q5 quattro 4-door 3.2L Premium Plus Angular Front Exterior View

HI-RES GALLERY: 2009 Audi Q5 quattro 4-door 3.2L Premium Plus Angular Front Exterior View

In times of financial crisis many car companies halt development and try to ride out the storm with their existing products, but this is not the approach Audi is taking. Instead, the luxury automaker will boost spending, announcing today that it will invest a total of $10.5 billion between now and 2012.

The bulk of this investment is earmarked for new products and future technologies--about 80%--all of which is designed to help Audi increase its current model portfolio from 34 cars to 42 by 2015.

Investment dollars will also be spent on further optimization of conventional drivelines and the development of electric and hybrid models, ensuring Audi will be a leader when it comes to fuel economy and emissions.

Importantly, we won’t have to wait years to see the fruits of Audi’s major investment. As early as next year the automaker will launch a series of new cars: the A1, A7, A8 and R8 Spyder will be added to the product portfolio during 2010. At the end of 2010 Audi will unveil the Q5 Hybrid, which will reach the market at the start of 2011 as the brand’s first full hybrid model.

This means a slew of new Audi products are heading for dealerships, even though certain commentators might be convinced that the brand has already covered almost every niche.

[Audi]

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Comments (9)

  1. By  winter olympics Posted: 12/28/2009 6:50pm PST

    Audi is a great car mechanically, but they need to fix their North American gas mileage on all of their models. They don't sell the US engines in Europe so they are more efficient outside the USA, so focus on some better economy and teh investment will pay off. When they can do that plus keep everything else then I will buy my next Audi...
     
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  2. By Huntley Brinkley Posted: 12/29/2009 4:46am PST

    Does Audi need that many models, especially in the USA? They're going to overload the market with too many models and not enough new customers.
    The move down-market with the A1 seems especially confusing. Lots of companies are looking to compete with BMW's Mini, but I doubt there are that many buyers out there willing to pay extra for a premium small car.
     
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  3. By bepsf Posted: 12/29/2009 10:26am PST

    "I doubt there are that many buyers out there willing to pay extra for a premium small car"
    It's in urban areas where parking is difficult and luxury goods are very desirable where premium small cars make sense - We don't all need 3-Series and A4's, A3's and Jettas are too prosaic, and we'd like something other than a Mini to choose from.
     
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  4. By NoNameDenton Posted: 12/29/2009 8:45pm PST

    How about more diesels, like the inline 4 2 liter diesel and the 3 liter V6 diesel instead
     
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  5. By  Leonid Posted: 12/30/2009 12:59am PST

    I'm working in Audi dealer in Russia, and I can say, that Audi big number of new models is great. Customers from Mercedes-Benz and BMW are purchasing Audi now because neither Mercedes nor BMW cannot offer the similar cars.
     
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  6. By  Leonid Posted: 12/30/2009 1:00am PST

    I'm working in Audi dealer in Russia, and I can say, that Audi big number of new models is great. Customers from Mercedes-Benz and BMW are purchasing Audi now because neither Mercedes nor BMW cannot offer the similar cars.
     
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  7. By  Dan Posted: 12/30/2009 7:18am PST

    To Winter Olympics: Im not sure what your talking about with Audi's feul economy. A4 is best in class @ 27 hwy. The A3 TDI=42 mpg. The 333 hp S4 gets 28 mpg hwy and the A6 and Q5 and Q7 TDI all have decent economy as well!!
     
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  8. By  r4 card Posted: 1/6/2010 2:45am PST

    Hi Guy's,
    The move down-market with the A1 seems especially confusing. Lots of companies are looking to compete with BMW's Mini, but I doubt there are that many buyers out there willing to pay extra for a premium small car.
     
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  9. By  Cars for sale Posted: 1/13/2010 7:55am PST

    I think that the hybrid cars for sale are the cars that alot of people will be looking at purchasing for the future. With the environmental issue that we are all in hybrid cars need to also disappear and a new way of helping the environment needs be brought up. If there was a car out there that could help the environment 100% and look like this hybrid i think that audi would hit the top.
     
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