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Report: Facelifted Maybach Coming Next Year

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It’s no secret Maybach has been a major flop for Mercedes-Benz. At a time when Rolls-Royce and Bentley were both making record sales, Maybach has struggled to move just over 800 cars since its launch in 2002. Furthermore, sales for the ultra-luxury marquee were down almost 25% last year and this year isn’t shaping up to be much better.

One of Maybach’s key problems is that it essentially offers a bloated Mercedes-Benz at an exuberant price tag. The Maybach looks too much like a Mercedes-Benz and many critics have argued that its cars should have simply been branded with the familiar Three Pointed Star logo, which in turn would have saved a lot of money from wasteful branding exercises.

To inject some life and excitement into its model range, Maybach revived its flagship Zeppelin nameplate for a pair of special edition sedans (pictured) earlier this year, however, a much more significant update to the lineup is coming next year.

The information comes directly from Daimler CEO Dieter Zetsche, who revealed that facelifted versions of the Maybach 57 and 62 sedans were coming next year.

Surprisingly, Zetsche admitted that luxury buyers' tastes were changing towards more "discreet and subtle luxury," possibly suggesting that no replacement is planned for the current model lineup.

"The contribution of Maybach is not significant or relevant but there are only two players in this market and we are one of them. But there are no plans in the long run," he said during a recent interview.

[Autocar]

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Comments (13)
  1. The only Maybach I ever liked was that ridiculous supercar that they did, I think they only made one or two. It had a place to put ur helmet, and big wheels... I cant remember what it was called... maybe an aero or something... It was absolutely 'bite the back of your hand' good looking!
     
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  2. Mercedes went about building a luxury brand in absolutely the worst way possible. Lexus demonstrated the power of making a cheap luxury car and gradually increasing the price. Very few carmakers have successfully started by defining themselves as luxury carmakers. Even fewer have done that and sold re-bodied lower class cars (compared to Maybach's price point, M-B is lower class).
    In fact, the only example I can find that's similar is Panasonic's use of the Leica badge to sell re-bodied Panasonic cameras for twice the price. In that case, they're fully exploiting a known brand. I've never heard of Maybach and I'm guessing most of the nouveau riche that M-B must be targeting hasn't either.
    M-B, try again. Perhaps create Maybach as the most luxurious electric or hydrogen-powered vehicle. At least then your use of the Zeppelin nameplate wouldn't be so pretentious!
     
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  3. Adrian,
    It was called the Exelero. Apparently they only made one.
     
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  4. @Adrian West:
    I believe that it was called the excelero or something spelled like that. they made enough of them to be featured in rap videos but not enough for the "public" to enjoy
     
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  5. SSL and i are on the same page, apparently
     
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  6. I understand that there may be plans for updates and additions for Maybach, as a result of the reported partnership with Aston-Martin/Lagonda, known as the "Project Romeo & Juliet", but the additions may be an all-new model slotted below the 57 & 62, but far more forward, and this would likely be developed along with a Lagonda sedan/saloon (not the SUV concept). A successor to the 57 (at least) would be based on a next-generation MB S-Class.
    This is what I caught reported in other sites, I have no direct sources.
     
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  7. Cheers guys... I'll have to become a Rap superstar then! ...and that's word to ur mother ;o)
     
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  8. The problem here is another. BMW has donde this pretty well. As they (BMW) are not prestigious enough to price a car at some specific prices, the buy a brand that suits this better, RR. What else can be priced that high?.And that´s because RR is a more prestigious brand than BMW. But, Is Maybach a more prestigious brand than Mercedes? C´MON, not even my father knows what Maybach was before Mercedes bought it.They better axe Maybach brand a make an ultra-luxury Mercedes....
     
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  9. The review is very much correct, hence no credibility in the exclusive stakes compared to BMW/Rolls Royce.. I'ved seen the Exelero and have to say it is one of the most atrocious concepts to have come-out of a premiere automaker.. pity also to Fulda for commissioning this work.
     
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  10. Not just branding issue, it's a design failure. Aside from the upscale detail and material, the overall style of this car looks just like a twisted M-B clone that a Korean car maker would do 10 years ago, but with a 15x price tag….
     
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  11. It's difficult to tell a Maybach from and older S-Class that's gotten the pimp my ride treatment. The biggest difference being the Maybach was built by MB. Except an unwillingness to acknowledge failure and cut their losses, I don't know why Daimler is bothering with a refresh.
     
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  12. It's gonna take more than a restyle of a restyled & stretched 1990's W140 S-Class to make Maybach relevant.
     
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  13. It is a great car.The only problem is its styling.The brand should not be killed.It looks like another version of Mercedes S-class and you are paying thousands for essentially a stretched S-class. What M-B can do is at least cosmetically differentiate it from S-class as BMW has done with Rolls Royce.Revival of Lagonda badge and basing on the Maybach platform would be welcome news.
     
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