Yenko Chevrolet CamaroEnlarge Photo
As Camaro fans get ready to celebrate the 40th anniversary of the legendary 1969 Yenko Camaro this year, a new start-up that hopes to revive the famous muscle car brand name is brewing. Muscle-car enthusiast and owner of an original 1968 Yenko Camaro, Jeff Leonard is putting his marketing firm to work on re-establishing the Yenko name and possibly launch a range of custom cars.
Leonard is the man behind General Marketing Capital Incorporated (GMCI), which currently has ownership of the Yenko trademark. In an official announcement, Leonard revealed plans to build several whole cars together with a limited production vehicle manufacturer, as well as release a new Yenko product line.
GMCI will also launch a brand-new online home for the Yenko brand in the upcoming weeks, where owners and enthusiasts can find information about upcoming cars and products, access historical information about the brand, register to be a part of the site's forums and much more.
Originally, the 1960s era Yenko was a special order vehicle, available only through Don Yenko Chevrolet in Canonsburg, Pennsylvania. Don Yenko used the Central Office Production Order (COPO) program, a program GM used for fleet vehicles like police cars, taxi cabs, etc. to special order the most powerful vehicles available.
If GMCI’s project proves successful, expect to see new Yenko products based around the latest 2010 Chevrolet Camaro and possibly the Corvette as well.