Report: Jaguar-Land Rover posts $1.1 billion loss for 2008

 

The result is all the more shocking considering Jaguar-Land Rover posted a £641.5 million ($1.05 billion) profit in 2007

The result is all the more shocking considering Jaguar-Land Rover posted a £641.5 million ($1.05 billion) profit in 2007

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Despite Jaguar unveiling stunning new models such as the new XF and sales of the Range Rover luxury SUV still going strong, the Jaguar-Land Rover duo were still unable to turn a profit for 2008, even coming from a positive start to the year. The lack of profits is being blamed on the global recession stunting growth in the sale of luxury cars, and now for the first time we get a look as to how hard the recession has actually hit the British automakers.

According to a report from the Financial Times, Jaguar-Land Rover lost £673.4 million ($1.1 billion) for the 2008 fiscal year, while for the same period in 2007 it conversely managed to make a profit of £641.5 million ($1.05 billion), resulting in a near 200% downward swing in profit levels.

In the meantime, Jaguar-Land Rover and its Indian owner Tata Motors have applied for a loan from the U.K. government, and should the talks between Jaguar-Land Rover and the government result in a short-term loan, then it will see a cash injection into the brand of around £175 million ($288 million). Reportedly, the government and Tata are in disagreement about the term of the loan, with Tata requesting a 12-month loan and the government insisting on a 6-month loan and a choice in at least some of the company's board members.

While Jaguar's fortunes appear to be flagging, massive expenditures spent on developing the two new XF and XJ models will have been spent throughout 2008, and with the two models finally set to hit dealerships Jaguar may yet see a turnaround in its bottom line in the next couple of years.



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Comments (3)
  1. Why Jaguar is dying: Models that can not attract like those of before. Simple. For the price Jags sell for, there should be a lot more sold, but they have no image, so sales fall flat. Fire all the designers, cut costs, and outsource designs.
     
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  2. On the contrary, I think they've finally got a cohesive brand image that's about 20 years younger than their previous one. The design is definitely a little more bland and less recognizable than previous generations of Jaguar. If they can maintain reliability, I thing they're well placed to capitalize on the next generation of aspirational buyers. Meanwhile, this is hardly a surprise: Ford sold these companies because it was losing money on them. Tata claimed it could turn them around. Now apparently it needs money from the UK govt. I don't trust that company at all.
     
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  3. Roy, what do you think? What's a cohesive brand image? All Jaguar models look like a mix of other brands. Then why doesn't Jaguar sell if there is such a new and young image??????? Because the target market for the new Jaguars has smaller spending power than the people who were buying Jags before. The problem with Jaguar is that they just OVERPRODUCED. In 2 or 3 years there will demand for the S type or Classic XJ, just like aftr the 1986 Jaguar XJ300 design fiasco, the classic design will be back.
     
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