Designer Bryan Nesbitt To Take On Chief Role At Cadillac

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Bryan Nesbitt

Bryan Nesbitt

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General Motors Company’s [NYSE:GM] management shuffle following its bankruptcy proceeding shows no signs of slowing, with news today that designer Bryan Nesbitt is set to become the new chief of Cadillac. Already we’ve seen CEO Fritz Henderson personally take on the role of chief of GM’s North American operations, and before that Bob Lutz came out of retirement to take up a new marketing role.

The latest appointment of Nesbitt as Cadillac’s chief is scheduled to be announced Thursday and takes effect from August 1, GM spokesman Terry Rhadigan has confirmed. Rhadigan also revealed that interim Cadillac general managers Steve Hill and Steve Shannon will be reassigned and their new positions will be announced soon.

Nesbitt has been with GM for the past eight years and is currently positioned as the automaker’s chief of North American design. However, his most famous career episode is probably his involvement with the design of Chrysler’s PT Cruiser. Incidentally, Nesbitt worked closely with Bob Lutz when designing the PT Cruiser and the two will now work closely again as Nesbitt will be reporting directly to Lutz at his new position at Cadillac.


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