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Lexus prices the 2010 HS 250h dedicated luxury hybrid

 
3 1,448 views Jul 20, 2009
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2010 lexus hs 250h hs250h hybrid sedan 028

The car starts at $34,200 and delivers 35mpg city/34mpg highway

The car starts at $34,200 and delivers 35mpg city/34mpg highway

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Already selling strongly in Japan in pre-order sales, Lexus today announced U.S. pricing for the 2010 HS 250h dedicated luxury sedan. Starting at a mere $34,200, the hybrid is firmly positioned at the entry-level sector of the luxury sedan market. The carmaker hopes to hit 25,000 sales in the HS 250h's first year.

As we showed you nearly two months ago with our first drive review of the car, the 2010 Lexus HS 250h can't really be compared with its corporate stablemate the Toyota Prius, but the comparisons are inevitable. Priced at over $12,000 more than a base Prius II, the HS 250h certainly isn't going for the value buyer - but then it's a luxury car. The Premium trim HS 250h stretches the gap even further, starting at $36,970.

On the other hand, the Prius V starts at $27,270 and can rapidly be optioned up above $32,500 with the addition of big-ticket items like the Solar Roof Package and common interior upgrades. That leaves the buyer looking for something with a bit more style possibly eying the Lexus instead.

The fuel efficiency of the Prius is in a whole different league, however, rated at 51mpg city/48mpg highway. Compared to the HS 250h's 35mpg city/34mpg highway rating, there's no competition at all. The HS 250h is available with a range of options, including the new Remote Touch controller also found in the 2010 Lexus RX, which simply aren't avalable on the Prius. The HS 250h is also the first vehcle to offer Lexus' Enform with Safety Connect telematics system.

So despite the proximity in price of a very high-end Prius and a base-model HS 250h, there isn't much overlap in terms of target market - the HS 250h is for the entry-luxury sedan buyer that wants something more efficient than the competition, not more efficient than anything on the road.
2010 Lexus HS 250h hybrid sedan

HI-RES GALLERY: 2010 lexus hs 250h hs250h hybrid sedan 028




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Comments (3)

  1. ma_Roy avatar Roy Posted: 7/20/2009 11:32am PDT

    At the height of the gas price peak last summer, a bunch of us predicted that there was nothing on the market that filled the small luxury car niche. Now, Lexus have put their money where our mouths are. I hope this car succeeds, if only to confirm that I was right... Time will tell.
     
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  2. ma_jwhenry22 avatar jwhenry22 Posted: 7/21/2009 10:44pm PDT

    For working trucks the rule is not based on the fuel efficieny. As long as it is manufactured before 2001 they all qualify
    but cannot be older than 25 years old.

    henry
    Blogger
    www.cashforclunkersfacts.info
    http://www.cashforclunkersfacts.info
     
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  3. ma_cheinyeanlim avatar cheinyeanlim Posted: 7/27/2009 7:29am PDT

    The 2010 HS250h uses Lexus’ first four-cylinder gas engine and the latest hybrid system. It has twin-cam Atkinson-cycle engine with Variable Valve Timing with Intelligence (VVT-i) and hybrid drive motor offering a total of 187 horsepower.

    http://www.pupuweb.com/blog/2010-lexus-hs250h-hybrid-luxury-car/
     
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