2013 Audi A3

There's a new carmaker in town, and its name is...General Motors

 
1 1,447 views Jul 10, 2009
Follow Nelson

The reorganized mega-carmaker throws off its bankruptcy cocoon today

The reorganized mega-carmaker throws off its bankruptcy cocoon today

Enlarge Photo
Lighter, smaller, quicker and more responsive to customer needs - that's how the new General Motors Company is comparing itself to the now-defunct General Motors Corporation it replaces. Today's emergence from bankruptcy - just 40 days after it went in - marks the start of what the new GM hopes will be a very different way of doing business.

The core points of the new GM plan were released in an announcement this morning, with more details to follow shortly in a media call with CEO Fritz Henderson. Central to the new GM manifesto is an openness to customer input, a new buying structure that allows eBay-like purchasing, including 'but it now' pricing, and a focus on continuing to turn out new products that are their own best argument for buying GM.

"Customers will be able to bid on actual vehicles just like they do in an eBay auction, including the option of choosing a predetermined 'buy it now' price," Henderson said of the as-yet-unannounced plan to partner with eBay for sales.

GM's transformation into its newer, lighter self isn't yet complete, however. Downsizing will continue through 2011 at least, with a reduction of 13 plants to just 34 in operation by the end of 2010, and a cut in U.S. jobs from the 91,000 GM had at the end of 2008 to around 64,000 by the end of 2009.

Opening more communications channels, including direct employee interaction with customers, is also a core element of GM's plan to help bridge the 'perception gap' between its products and what people think when they hear the GM name. Fritz Henderson will lead the charge, launching his own blog and ramping up use of social media tools like Twitter.

"In August, we'll begin regular visits with customers, dealers, suppliers, employees and others - in the U.S. and abroad - who impact our relationships with customers. We'll be listening to their ideas, and acting on the ones that will improve our ability to serve our customers better," said Henderson. "And of course, other executives and I will continue to reach out to customers through our ongoing web and Twitter chats."

Stay tuned for more details and information as the re-launch of GM unfolds.



Tags:
Posted in:
 
Contribute
Send us a tip Comment Contact the editor
Follow Us

 

Have an opinion?Join the conversation!

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comment (1)

  1. ma_bepsf avatar bepsf Posted: 7/10/2009 9:39am PDT

    I rather like the idea of eBay-ish pricing:

    Rather than getting ripped off by dealers trying to make huge markups in each and every car they sell, we buyers can compete with other buyers for the in-demand models - and the less-desirable models/colors/features will get lower bids (and GM will immediately know not to produce more beige w/ beige velour Impalas but alot more Blue w/ Brown Leather Malibus as an example)
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion?Join the conversation!

Connect with Facebook

Motor Authority. Now with your friends.

Discover stories your friends read.
Share stories more easily.
You control what you share.
Learn more

Research New Cars

Go!


More from High Gear Media

 
 
MotorAuthority
  • Follow Us
  • Twiiter
  • Facebook
 
 
© 2011 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.