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GM CEO Fritz Henderson to personally run North American operations

 
2 786 views Jul 13, 2009

Henderson’s appointment as GM’s North American chief makes the future of several other high-ranking execs uncertain

Henderson’s appointment as GM’s North American chief makes the future of several other high-ranking execs uncertain

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General Motors may be losing market share in North America but winning here remains crucial for the viability of the automaker, so much so that its CEO Fritz Henderson will personally run operations in the all-important market. Henderson has long said GM must make money in North America to survive, but with the company running on billions of dollars loaned by the U.S. government, the automaker now has another key reason to see its local operations become viable.

Speaking at a press conference late last week, Henderson said GM is in a do-or-die situation. "This is it. You get two chances. You don't get three," he said. "This is a precious opportunity."

However, Henderson's decision to run the automaker’s North American operations leaves the jobs of other high-ranking GM executives up in the air, reports Automotive News. Among them are Troy Clarke, president of GM North America, and Mark LaNeve, North American vice president for vehicle sales, service and marketing.

Henderson has stated that the rest of the executive reshuffled should be finalized within the next two to three weeks.



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Comments (2)

  1. ma_54chevyman avatar 54chevyman Posted: 7/13/2009 6:23am PDT

    GM has platforms and designs coming froward that are ideal for the US market however Opel provided much needed assistance in the medium and smaller vehicle development, therefore GM must gain it's own small car identity and that is the key to it's success at home! When you get small you must have light compliant steering, tight handling, solid feel and get superior gas mileage all while leading the way in design. GM can do this without Opel but some industry leading design and engineering must be obtained. I believe it will!
     
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  2. ma_54chevyman avatar 54chevyman Posted: 7/13/2009 9:29am PDT

    Look at the MPV from Opel. That vehicle could take the US by storm. Who designed it? Where was it developed and how can GM obtain and or build on this type of product in the future!?! If GM radically decides to keep Opel then so be it do it if the answers are Opel designed it, Opel developed it, Opel! GM created Opel which is a class leading Automotive car company poised for the competition moving forward!
     
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