General Motors may be losing market share in North America but winning here remains crucial for the viability of the automaker, so much so that its CEO Fritz Henderson will personally run operations in the all-important market. Henderson has long said GM must make money in North America to survive, but with the company running on billions of dollars loaned by the U.S. government, the automaker now has another key reason to see its local operations become viable.

Speaking at a press conference late last week, Henderson said GM is in a do-or-die situation. "This is it. You get two chances. You don't get three," he said. "This is a precious opportunity."

However, Henderson's decision to run the automaker’s North American operations leaves the jobs of other high-ranking GM executives up in the air, reports Automotive News. Among them are Troy Clarke, president of GM North America, and Mark LaNeve, North American vice president for vehicle sales, service and marketing.

Henderson has stated that the rest of the executive reshuffled should be finalized within the next two to three weeks.