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Camaro too popular for GM's own good?

 
7 2,523 views May 19, 2009

2010 chevrolet camaro live paris 008

Manual transmissions in the new Camaro SS have been experiencing reports of breakage

Manual transmissions in the new Camaro SS have been experiencing reports of breakage

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There's no denying the new 2010 Chevrolet Camaro is an eye-catcher, and it has the performance to match it, with even the V6 variant checking in at over 300hp. But all that mean and too little green could be making it harder for General Motors, despite over 18,000 sales so far.

GM's new de facto controlling investors - lawmakers in Washington - do not appreciate the car's success, however. Despite the V6's 29mpg highway rating, the Camaro, especially the V8-powered models including the 2010 Camaro SS (pictured above), does not fit with the 'advanced vehicle technology' tag being bandied about the industry.

A more eco-friendly approach may be necessary to appease the legislators, reports Financial Times, but that may not be something GM can justify doing - at least not if it means cutting back on the Camaro. Already the huge interest in the car has lead to the addition of another shift at the Oshawa plant where GM builds the Camaro.

A similar problem faces all carmakers in the U.S. market right now: go for the advanced vehicle technology assistance and leave behind a huge segment of the market? Or play both sides of the field, hoping that neither hand sees what the other is doing?

In the end, it may just be that whatever sells cars wins the day - and the Camaro is certainly selling, even in the face of a recall over bad battery cables.
2010 Chevrolet Camaro Official Photos

HI-RES GALLERY: 2010 chevrolet camaro live paris 008




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Comments (7)

  1. ma_www.mywheelsonwalls.com avatar www.mywheelsonwalls.com Posted: 5/19/2009 9:57am PDT

    If Washington expects 35 MPG out these guys as a fleet average by 2016 then guess what!!!!

    THEIR GOING TO NEED TO MAKE LOTS "O" MONEY AT A PROFIT TO DO SO!!!!!!!!
     
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  2. ma_Vinzer avatar Vinzer Posted: 5/19/2009 10:27am PDT

    So this is what happens when you let government decide on matters best left to the individual businesses and firms.
     
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  3. ma_saabfan avatar saabfan Posted: 5/19/2009 10:58am PDT

    What is so wrong about developing a 300hp camero on one hand and the volt the other? Those lawmakers in DC can......
     
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  4. ma_Elmo187 avatar Elmo187 Posted: 5/19/2009 3:21pm PDT

    What is so wrong about developing a 300hp camero on one hand and the volt the other? Those lawmakers in DC can......

    you know what confuses me.....

    is how someone can misspell CamAro when its right in front of them. its hilarious how its misspelled "camero" every time also lol.

    i know what you learned back in elementary school is to sound out words, but when you sound them out, you have to sound them out properly. the "a" after the "m" doesn't make an "e" sound, it makes the ah sound. yes, us Americans have been mispronouncing the name of an icon since it came out.

    Cu-Mah-Roe

    but i myself am going to keep mispronouncing, because if i use the way i just described.....i'd look like a total douche.

    by the way, i'd hate to say it GM, but the Volt is going to fall flat on its face. the upcoming 2011 Aveo, the new Cruze, and the Malibu Hybrid are going to kick some major ass as is. hell, the Malibu Hybrid is DESTROYING the Toyota Camry Hybrid in both sales and fuel economy.

    sorry to make this post longer, but seriously.....

    why can't manufacturers just make a hybrid a regular car and not just a hybrid-focused model like the Volt, Prius, or Insight?
     
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  5. ma_Devigny avatar Devigny Posted: 5/19/2009 8:28pm PDT

    ******* hippies
     
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  6. ma_NoNameDenton avatar NoNameDenton Posted: 5/19/2009 9:40pm PDT

    Same day this car will be sized down, and have a turbo 4
     
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  7. ma_Aiman avatar Aiman Posted: 5/24/2009 1:36am PDT

    Whats wrong if the Camaro had a Turbo 4? Why not have such engine beside the V6 & the V8s?

    A highly tuned Turbo 4 with at least 300 bhp and stripped out light weight model would fit well in the lineup.
     
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