Mercedes celebrates 100th anniversary of trademark with special-edition CL 500

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2009 mercedes benz cl 500 trademark centenary 001

2009 mercedes benz cl 500 trademark centenary 001

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A whole range of 100-year celebrations have been going on in the automotive industry as the giants that started this four-wheeled industry reach their century marks. Today Mercedes Benz celebrates the 100th birthday of its iconic three-pointed star and Benz emblems with the release of a special-edition CL 500 coupe.

The car gets a unique metallic graphite paint finish from Mercedes' 'designo' custom collection, an AMG sports package, top-grade, partly hand-stitched aniline leather, piano black lacquer trim elements and examples of the trademarks set into the center console. Power comes from the same 388hp (285kW) V8 found in other CL 500 coupes.

The AMG package includes a set of front, side and rear fascia treatments plus sport pedals and painted brake calipers. Special 20in split-spoke wheels in titanium grey - unique to the CL 500 Trademark Centenary edition - are shod with 255/35 rubber up front and 275/35 treads out back.

The 100th birthday of the Mercedes star is actually yet to come, however - it was first registered in June 24, 1909 by Daimler-Motoren-Gesellschaft. Just over a month later, on August 6, 1909, August Benz & Cie. registered the 'Benz' mark ensconced in a laurel wreath. The two marks didn't join forces until a year before the merger of Daimler and Benz, which took place in 1926.
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