Volvo Concept Coupe, 2013 Frankfurt Auto Show

Volvo Trademarks C40 And C60 Names

Trademarks for the C40 and C60 names registered by Volvo hint at new coupe or convertible models from the Swedish automaker. Volvo registered the trademarks with the United States Patent and Trademark Office on November 5 for use on land motor vehicles. A trademark for C90 was registered by Volvo... read more

November 12, 2015 by 
Buick Avenir Concept

Buick Trademarks "Avenir" Name And Some Others

Buick has made the move to trademark "Avenir" with the U.S. Patent and Trademark Office. That's the name affixed to the rather surprising concept vehicle that was shown at... read more May 11, 2015 by 

2014 Ford F-150 SVT Raptor Special Edition

Ford Slaps A Trademark On The Name EcoBeast

Speculation is the name of the game here. The automakers are constantly making moves that leave the rest of the industry curious and guessing as to what's going on. Such is... read more January 6, 2015 by 

Lexus LF-LC Blue Concept

LC 500 And LC 500h Names Trademarked, Likely Presages Production Lexus LF-LC Coupe

Although originally intended as a concept to preview future styling themes, rave reviews for Lexus’ LF-LC concept following its reveal at the 2012 Detroit Auto Show... read more December 5, 2014 by 

Jaguar C-X75 concept car

Jaguar Registers ‘EV-Type’ Trademark

Is Jaguar working on an electrified vehicle destined to be called the EV-Type? We can’t be sure but the company has just registered the “EV-Type” trademark... read more November 18, 2014 by 

2015 Jeep Grand Cherokee SRT

Future Performance Jeeps To Use ‘Trackhawk’ Name?

Jeep still uses an SRT badge for its high-performance Grand Cherokee despite the SRT division recently returning to its roots as an in-house tuner for Dodge, but in the... read more October 7, 2014 by 

2015 Chevrolet Corvette Z06 Convertible, 2014 New York Auto Show

GM Trademarks 'Zora' Name, May Hint At Special Corvette

If the name Zora means anything to you, you're probably a fan of Chevrolet's Corvette. Zora Arkus-Duntov was the guy who helped put a V-8 engine in the first-generation... read more June 11, 2014 by 

Toyota FT-1 concept, 2014 Detroit Auto Show

Toyota Renews Supra Trademark

The FT-1 concept launched at last month's Detroit Auto Show gave us the clearest idea yet of what a new Toyota Supra might look like--one of the motoring world's most... read more February 17, 2014 by 

Supercharged 2013 Lexus GS 350 F Sport concept

Lexus Trademarks "GS F" With US Patents And Trademark Office

Rumors of a Lexus sports car carrying the GS F banner have been circulating since 2010 or so, at times producing details like “it will come to market with a... read more March 29, 2013 by 

2012 Lexus RX 450h

Will Lexus' Upcoming Compact Crossover Be Called The NX?

In September, prior to the Paris Auto Show, we caught word that Lexus was working on an all-new compact crossover. At the time, we expected the new grocery-getter model to... read more November 5, 2012 by 

2012 Toyota Prius Plug-In Hybrid

Toyota Going High-Tech With Its Interiors

According to trademark applications filed by Toyota, customers may soon enjoy a touch-sensitive dashboard and inductive charging for mobile devices, which could potentially... read more July 27, 2012 by 

1959 Buick Electra 225 Riviera Sedan. Photo by Nimmerya, licensed under CC-BY-SA-2.0-DE.

GM Trademarks 'Electra' Name, New Buick Model In The Works?

The world of trademarks is a bit sketchy when it comes to automotive planning. Names of cars are dutifully protected--losing the rights to a name could cause lots of trouble... read more June 15, 2012 by 

Cadillac grille

GM Trademarks “Cadillac LTS” Name

Cadillac is revitalizing its entire lineup with the latest technology and best-in-class dynamic performance so that one day people may look to the brand and consider it the... read more June 13, 2012 by 

2011 Ferrari F150 Formula 1 race car

Report: Ford Suing Ferrari Over F150 F1 Car Name

Silly as it may sound, trademark law is a curious thing, and Ford is moving to stop use of the F150 name (though note the lack of hyphenation) used by Ferrari for its latest... read more February 9, 2011 by 

Audi Q5 custom concept

Report: Audi Registers SQ5 And RSQ5 Names

The Audi RS line of cars are a range of high performance models built completely in-house by the automaker’s quattro division. Designed to compete with BMW’s M... read more January 12, 2011 by 

1997 Toyota Supra

Toyota Buys Rights To The Supra Trademark

 It’s no surprise that when it comes to appliance cars, Toyota is at the top. Their cars like the Corolla and Camry are great at taking somebody from point A to B in... read more July 30, 2010 by 


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