Tata Nano finally goes on sale at just over $2,000

 

2009 tata nano minicar 005

Due to exchange rate fluctuations, the Nano’s price tag has shrunk to just over $2,000 from an original estimate of $2,500

Due to exchange rate fluctuations, the Nano’s price tag has shrunk to just over $2,000 from an original estimate of $2,500

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Violent protests closed its plant in West Bengal, soaring materials prices threatened to drive its price well beyond the targeted $2,500 mark and yet Tata soldiered on with its Nano, billed as the world's cheapest car. The diminutive car has overcome those hurdles and more on the way to its official sales launch, which took place today in Mumbai, India.

The debut comes months after the company had originally planned, but thanks to changes in the currency markets and global economy, what was once billed as a $2,500 car will go on sale for just a tick over $2,000 – essentially Tata has kept its promise of offering the car for 1 lakh.

Deliveries for the car aren’t expected to start until halfway through next month, although Tata's production capabilities remain severely hampered due to last year’s protests at the West Bengal production site ceased construction of the Nano’s main plant. A replacement plant is under construction in Gujarat but it won’t be ready for full production until the end of the year.

While the Gujarat plant is being built, Tata's other Indian production facilities in Pune and Pantnagar will produce the iconic Nano until 2010. With the Gujarati plant online, Tata's production capabilities for the Nano should rise to around 250,000 units per annum.

The car will be available in both standard and deluxe versions, but both versions will offer a wide range of body colours, and other accessories so that the car can be customised to an individual's preferences.

In terms of the drivetrain, the Nano's all-aluminum 623cc engine features just two-cylinders but the 33hp (25kW) rating will still send it to a top speed of around 60mph (96km/h).

The body is made of thin-pressed steel, and modern safety features such as crumple zones, seat belts and intrusion-resistant doors are all included. While no one is really expecting the Nano to be the safest car on the road, it definitely beats a similarly-priced motorbike in terms of safety.

Meanwhile, international export of the Nano is a strong possibility, with Tata showing off a special European variant of the car nicknamed the Nano Europa at the recent Geneva Motor Show. The Nano Europa featured a host of uprated safety features, including ABS and ESP, and featured a more powerful engine. Whether this variant makes it to the U.S. seems unlikely, but if Tata can make it work for Europe then with enough effort the American market could also be conquered.

Ratan Tata speaks at the launch of the Tata Nano in India





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Comments (9)
  1. is it being released in Canada? it would be great for a first car at only $2000
     
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  2. i wouldn't like to get involved in a real crash with that kind of car... i still prefer my good old VW polo
     
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  3. is it being released in Canada? it would be great for a first car at only $2000

    That will never happen, there's a reason it's only $2000. Don't assume because it's safe enough for India means it's safe enough for Canada.

    This doesn't have airbags, ABS, or those fancy seat belts we have here (they just have simple belts). It wouldn't meet crash standards. To go on sale in any western country with crash standards like ours the price would be more like $5000. And don't forget it would also have to deal with a Canadian winter, something it'll never encounter in India so I doubt it would cope right now.
     
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  4. The worst thing about the Nano is its high fuel consumption. It simply can't compete with motorbikes - even European city cars drink less. I can't figure out how this happens, and how Tata missed that thing.
     
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  5. The other thing is that the traffic in India is relatively slow because cities are so congested. These cars can (probably) take a hit at 30km/h, but would get obliterated at the high speeds used in North America.
     
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  6. A first car?

    Yes, that's a grand plan, put a teen into this thing and hope for the best.

    If it were up to me, all new drivers would drive Volvo Diesel Station Wagons (Estates) with the speed limiter set to 65mph...

    I did see on the news that this car was planned for the US.

    "The company is now designing a version of the Nano that meets U.S. safety and emissions standards and should be ready for launch in about three years, Tata said."

    I hope I never need to consider a car that small and cheap...
     
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  7. The other thing is that the traffic in India is relatively slow because cities are so congested. These cars can (probably) take a hit at 30km/h, but would get obliterated at the high speeds used in North America.

    Even outside of the cities you can't reach consistently high speeds. The country roads are fixed in large patches. This leaves a section of road a few hundred meters long that is over an inch higher than the rest of the road surface. You have to slow down to a crawl every time you encounter one. When I went to India a few years ago we came across these every few minutes. Even worse was when a pipe going under a road was being fixed. They'd rip up the road and dig out the dirt but leave enough to just fit a car through. You'd have to go real slow and be very aware of where your tires are or you'll be on your roof in a ditch. A fully loaded truck negotiating that is a something to see.
     
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  8. I want to see a valid video crash test of the Nano before giving out some comments... but should be a good replacement for the millions of smoke-choking motorbikes in India, plus it is safer for families up there.
     
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  9. I’m sure it will feel like an economy car (isn’t that it’s job?) But what do you think this will do to the global demand for oil? Last year we saw gas peak at about $4 a gallon in the Philadelphia area. I’m sure if Tata starts selling 350,000 units a year to people that previously could not afford a car, and previously did not use any oil – yikes. I think we will be wishing gas was only $4 a gallon within a few years.
     
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