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Toyota's FT-HS concept, shown in 2007 at the Detroit Auto Show, had revived hope that Toyota still retained some of its former interest in providing vehicles that were more than just transportation appliances. But Toyota Division general manager Bob Carter recently told Automotive News that hybrids would be moving to center stage in the U.S.
"It is just a re-prioritization of where we think the customer is today and where the customer is going to be 24 and 36 months from now," said Carter. Sports cars, on the other hand, are not even in the periphery. "Personally I would love to have a sporty car, but it is pretty clear what the market is looking for right now."
It's no surprise that Toyota is after the mainstream consumer, or that sports cars don't make much business sense, but it's still disappointing to enthusiasts and fans that had hoped against hope for the return of one of the Japanese giants.