Toyota News
Toyota Overtakes BMW To Regain Most Valuable Brand Title
Brand value can be a fickle thing. It’s impossible to measure accurately and it can be affected by numerous volatile factors. But at the end of the day, if a consumer is willing to pay more for one brand over another then brand value becomes a vital indicator of a company’s overall...
Toyota’s Super Bowl Spot Warns: Be Careful What You Wish For
With Super Bowl XLVII now less than two weeks away, automakers are frantically teasing their ad spots for the big game. We know that Mercedes Benz will have model Kate Upton... January 24, 2013 by Kurt Ernst
BMW And Toyota Accelerate Plans For Shared Fuel Cell, Sports Car And Green Technology
In late 2011, BMW and Toyota signed a memorandum of understanding for collaboration between the two on a number of projects ranging from the development of a new sports car... January 24, 2013 by Viknesh Vijayenthiran
Toyota Regains Global Sales Crown From GM In 2012
After its sales were hampered in 2011 by an earthquake in Japan and flooding in Thailand, not to mention ongoing unintended acceleration claims, Toyota rebounded in 2012 to... January 17, 2013 by Viknesh Vijayenthiran
Toyota Previews Future Carbon Fiber Construction In Mark X Concept: Video
Toyota invested significant money in developing a carbon fiber manufacturing business to construct the Lexus LFA. Originally, its goal was to streamline the process, in hopes... January 11, 2013 by Kurt Ernst
Kyle Busch's 2013 NASCAR Camry Gets Its Livery: Video
Painting a NASCAR Sprint Cup car used to be a labor-intensive, time consuming process, which is why most teams carried a single livery (or paint scheme) throughout an entire... January 3, 2013 by Kurt Ernst
Toyota Takes $1.1 Billion Hit In Unintended Acceleration Settlement
Toyota waited until boxing day to announce it had reached a tentative settlement in an ongoing class-action lawsuit representing owners claiming they were negatively impacted... December 27, 2012 by Viknesh Vijayenthiran
Lexus To Outline Autonomous Car Strategy At 2013 CES
In the race to develop the world’s first self-driving car, Japanese firms have been lagging their European and North American counterparts. Google has already developed... December 21, 2012 by Viknesh Vijayenthiran
Toyota Teases Sporty Furia Concept Ahead Of 2013 Detroit Auto Show: Video
Toyota has confirmed it will unveil a new concept car at the 2013 Detroit Auto Show next month, and to help build excitement has released this fiery teaser video. The only... December 21, 2012 by Viknesh Vijayenthiran
Toyota Implementing Tech To Prevent Unintended Acceleration
With the unintended acceleration debacle now in its rearview mirror, automaker Toyota is employing technology to ensure that this won’t happen on future models... November 20, 2012 by Kurt Ernst
Toyota Calls On DUB And TRD For 2012 SEMA Fleet
We’ve already seen the challengers from Toyota’s Dream Build Challenge as well as its Scion FR-S Tuner Challenge, but now the Japanese automaker is giving a... October 26, 2012 by Viknesh Vijayenthiran
Kyle Busch Presents His ‘Rowdy Edition’ Toyota Camry Ahead Of SEMA Show
Remember the Toyota Racing Dream Build Challenge that pits four of Toyota's top drivers from NASCAR and NHRA in a race car build-off? Well, we now have our first look at the... October 24, 2012 by Viknesh Vijayenthiran
Toyota Slashes Nürburgring Electric Car Lap Record To 7:22
Toyota has set a new Nürburgring lap record for an electric car using its TMG EV P002 prototype racer. The final time came in at 7:22.329, which is a full 25 seconds... October 2, 2012 by Viknesh Vijayenthiran
Toyota TS030 Hybrid Wins First Race
Toyota has won its first race with its new TS030 Hybrid Le Mans prototype, having led from start to finish in the Six Hours of Sao Paulo at Brazil’s famous Interlagos... September 17, 2012 by Viknesh Vijayenthiran
Toyota Racing Announces The Dream Build Challenge: Video
If you’re a fan of Toyota Racing in NASCAR or NHRA competition, you may want to pay attention to the latest promotional event from Toyota's motorsport division. Called... August 31, 2012 by Kurt Ernst
TMG Shows Off Its Advanced Racing Simulator
Toyota competed in its first 24 Hours of Le Mans race in more than a decade earlier this year, using its new TS030 hybrid prototype developed primarily by the... August 2, 2012 by Viknesh Vijayenthiran
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