While Audi continues to set the benchmark in World Endurance Championship racing, particularly at the 24 Hours of Le Mans, the newcomer to prototype racing, Toyota, is eager to prove it has the pace to win. Coming off a strong showing at last year's 24-hour race, and a trio of wins to close out the...
The fourth-generation Toyota Prius has been spotted testing in prototype form, revealing a familiar form for the latest generation of the world’s most popular hybrid... May 29, 2013 by Viknesh Vijayenthiran
Brand value can be a fickle thing. It’s impossible to measure accurately and it can be affected by numerous volatile factors. But at the end of the day, if a consumer... May 21, 2013 by Viknesh Vijayenthiran
After breaking the Pikes Peak record for an electric car in 2012, and coming a respectable sixth overall, Toyota is set to return to the famous ‘Race To The... May 7, 2013 by Viknesh Vijayenthiran
Toyota has reaffirmed its commitment to battery-powered electric mobility by unveiling the funky i-Road concept car this week at the 2013 Geneva Motor Show. Designed as a... March 4, 2013 by Viknesh Vijayenthiran
After a disastrous 24 Hours of Le Mans campaign last year, where both of its TS030 Hybrid prototypes ended up crashing, Toyota is back to fight again in 2013, with an updated... February 19, 2013 by Viknesh Vijayenthiran
With Super Bowl XLVII now less than two weeks away, automakers are frantically teasing their ad spots for the big game. We know that Mercedes Benz will have model Kate Upton... January 24, 2013 by Kurt Ernst
In late 2011, BMW and Toyota signed a memorandum of understanding for collaboration between the two on a number of projects ranging from the development of a new sports car... January 24, 2013 by Viknesh Vijayenthiran
After its sales were hampered in 2011 by an earthquake in Japan and flooding in Thailand, not to mention ongoing unintended acceleration claims, Toyota rebounded in 2012 to... January 17, 2013 by Viknesh Vijayenthiran
Toyota invested significant money in developing a carbon fiber manufacturing business to construct the Lexus LFA. Originally, its goal was to streamline the process, in hopes... January 11, 2013 by Kurt Ernst
Painting a NASCAR Sprint Cup car used to be a labor-intensive, time consuming process, which is why most teams carried a single livery (or paint scheme) throughout an entire... January 3, 2013 by Kurt Ernst
Toyota waited until boxing day to announce it had reached a tentative settlement in an ongoing class-action lawsuit representing owners claiming they were negatively impacted... December 27, 2012 by Viknesh Vijayenthiran
In the race to develop the world’s first self-driving car, Japanese firms have been lagging their European and North American counterparts. Google has already developed... December 21, 2012 by Viknesh Vijayenthiran
Toyota has confirmed it will unveil a new concept car at the 2013 Detroit Auto Show next month, and to help build excitement has released this fiery teaser video. The only... December 21, 2012 by Viknesh Vijayenthiran
With the unintended acceleration debacle now in its rearview mirror, automaker Toyota is employing technology to ensure that this won’t happen on future models... November 20, 2012 by Kurt Ernst
We’ve already seen the challengers from Toyota’s Dream Build Challenge as well as its Scion FR-S Tuner Challenge, but now the Japanese automaker is giving a... October 26, 2012 by Viknesh Vijayenthiran