Toyota reveals pricing for 2010 Camry and Camry Hybrid

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Cost cutting at Toyota may lead to product delays and reductions in R&D spending

Cost cutting at Toyota may lead to product delays and reductions in R&D spending

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Toyota revealed its facelifted Camry sedan last month at the 2009 Detroit Auto Show, which for the 2010 model year has been given a new look both inside and out and has received an upgraded 2.5L four-cylinder as the base engine. Today pricing was revealed, with a six-speed base car starting out at just $19,395 and ranging up to $29,045 for the XLE with automatic transmission.

The Hybrid starts at $26,150, with most of the rest of the Camry range hovering between $20,000 and $25,000. Full pricing details are listed below.

The new engine is equipped with variable valve timing with intelligence (VVT-i) and produces 169hp for Camry, LE and XLE grades. For sportier SE, the engine gets additional tuning and delivers 179hp – 21hp more than the previous four-cylinder engine. Customers can select either a six-speed manual transmission or a six-speed automatic with sequential shift. The 3.5L V6 delivering 268hp is also available.

Exterior changes to the petrol Camry include a newly designed grille and front bumper, an enlarged lower intake, larger projector headlamps and restyled tail lamps. The Camry and LE grades feature restyled standard wheel covers, while the XLE grade will run on new 16in 10-spoke alloy wheels, while the SE grade adds new 17in sporty alloy wheels.

The Camry Hybrid exterior enhancements includes a unique hybrid grille, a distinct front bumper, a wider lower intake, restyled fog lights and 16in alloy wheels.

Inside, Camry and LE grades are available with an optional audio system equipped with a new USB port for auxiliary music sources, Bluetooth, integrated satellite radio, single-CD, and MP3 and streaming music capability. Previously an option, all Camry petrol models will now be equipped with Vehicle Stability Control with traction control.

The facelifted Camry and Camry Hybrid are scheduled to go on sale in March.

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