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Mysterious BMW Prototype Suggests 8-Series Is Still Alive


The prototype seen here is roughly the same size as the BMW 7-Series but features some very unique elements

The prototype seen here is roughly the same size as the BMW 7-Series but features some very unique elements

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Spy shots of what appears to be a heavily disguised BMW test mule have ignited rumors that the German company could still be developing a production version of its four-door BMW CS concept car.

Citing the difficult economic climate, BMW last month stated that it would be focusing on smaller cars and that the production CS, likely to be called the 8-Series, was definitely off the table. BMW's chief executive officer Norbert Reithofer stated that the business case for the car was not convincing enough for the company to build a range-topping super-sedan and that BMW did not need "that kind of brand shaper." However, these latest spy shots seem to contradict that sentiment.

Anticipation of a bevy of four-door sedans from a number of luxury manufacturers may have been enough to force BMW to reconsider its position. Upcoming models from Aston Martin, Porsche, Mercedes Benz and Lamborghini would mean that BMW would be left out of an entire market segment. If the spy shots are actually what they are rumored to be, then this means that BMW is either willing to take a risk on the CS, or that the business case for the car has changed. Previously it was reported that there was only a 1.3% estimated return on investment for the flagship saloon.

As recently as September, reports of progress on the car's development at BMW's M Division were emerging. Putting development of the car exclusively into the hands of the M Division was intended to help give it the performance credentials it would need to compete with the likes of the Aston Martin Rapide, Porsche Panamera and Mercedes-Benz CLS.

The new spy shots show a large sedan, roughly the same size as the BMW 7-Series, but with a unique front-end and sportier profile. Head over to EVO to see the rest of the shots.

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Comments (4)
  1. i never understood why they wouldnt do the 8 series.. its basically the 4 door coupe version of the 7 series.. with M flare..

    you've already got the platform,.. just change up the basic shape a little, maybe sub out for some light weight components, rework the beast of a V12 engine already in the 7 series...... the M division should BE so lucky as to have the opportunity to work on a full sized sedan again.
     
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  2. time to get our hopes up again perhaps?
     
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  3. I have my doubts, could be testing for something else, so till hard evidence comes out that the idea is still alive, I will remain skeptical.
     
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  4. BMW's focus on SUV'S X3,X5,X6, and even 5series GT is too much, too many, we fans need an 8/9Series super sport car competing with CL and R8 at same time,and since BMW makes Rolls phantom and ghost now, just make a 9series SLR before its too late.. Mercedes is taking all the market share with the CL,CLS,AND SL.. 6series has turned to ladies car, and 2010 7series is too conservative...
    How do I get a marketing and survey gig with sales and production team?
    I can poll the 100grander owner around the pro teams and maybe get 500 order before production.. use my email if you need too guys in Germany.
     
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