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Report: Nissan to flood U.S. with new utility vehicles


One of the vehicles Nissan is considering is a van based on the recently revealed Cube minicar

One of the vehicles Nissan is considering is a van based on the recently revealed Cube minicar

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Nissan will be rewarding its commercial vehicle dealers with a number of vehicles that will not be available to dealers specializing solely in passenger vehicles. Apart from Nissan's new range of light commercial vehicles, such as the NV2500-inspired truck that we reported on earlier, Automotive News reports that commercial dealers will likely get products such as small vans, wagons, pickups and even taxi models, expected to go on sale in 2010.

Joe Castelli, Nissan North America's vice-president for light commercial vehicles stated Nissan will consider importing cars from Japan especially for commercial dealers, such as a van based on Nissan's current small car platform that underscores models such as the Nissan Versa and Nissan Cube. By muscling in on the light commercial vehicle market, Nissan hopes to compete with industry leaders Ford and GM, who currently have the majority of the light commercial vehicle market.

Allowing some of its models to only be sold in certain dealerships may seem strange, however for Nissan rewarding these dealers is essential. To become a commercial dealer, Nissan dealerships must make expensive changes to their facilities and staff and thus giving them exclusive selling rights to a number of vehicles is Nissan's way of encouraging more dealers to sign up to become commercial dealers.

Earlier this week, we also reported that Nissan was phasing out SUV production at its Mississippi plant to instead focus on production of a new NV2500 inspired commercial vehicle.
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Comments (2)
  1. I bet "Joe the Plumber" never new he could look so chic! There are rumblings that Ford is going to bring its Transit over from Europe too.....
     
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  2. Looks like Nissan is taking advantage of the crisis in Detroit to muscle in on the one area where American manufacturers still dominate.
     
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    Bad stuff?

 

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