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VW’s new tagline: ”Das Auto”

 
6 42,372 views Oct 3, 2007

VW’s new tagline: “Das Auto”

VW’s new tagline: “Das Auto”

The marketing types over at Volkswagen want us to think ‘VW’ when we think of cars so they’ve launched a new campaign with the simple tagline “Das Auto,” German for “The Car.” VW used the backdrop of last month’s Frankfurt Motor Show to launch its new TV and print campaign across Germany and you can be sure it will be spreading across the globe in no time.

VW’s previous tagline was “Aus Liebe zum Automobil,” which was launched at the 2003 Frankfurt Show and translates into “For the love of the automobile.” Unlike the previous slogan, the new one is better because it translates to roughly the same meaning in many of the world’s major languages, reports Automotive News.

The slogan is meant to work in the same way as Coca-Cola is to cola soft-drinks and Hoover is to the vacuum cleaner. Somehow we doubt people will start saying ‘VW’ when they want to say car but try telling that to the Macchiato sipping marketers.



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Comments (6)

  1. By NaBUru38 Posted: 10/4/2007 10:31am PDT

    Teledoce (channel 12), a Montevideo-based television broadcaster, has been calling themselves "La Tele" ("the telly") for many months and Monte Carlo (channel 4) has dropped the four some years ago. But people will always refer to them by the numbers.

    "Aus Liebe zum Automobil" was a terrific tagline, save for the fact that very few people would understand it in German. At least here in Uruguay, they use "Por amor al automóvil", which has the very same meaning but lacks the German feeling. I hope Audi keeps theirs.
     
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  2. By Jabress Posted: 10/14/2009 9:08pm PDT

    "Somehow we doubt people will start saying ‘VW’ when they want to say car".
    This statement may very well be true, but how many people now think "Das Auto" as a VW car in general. They may have just accomplished what most think is an "impossible feat". When in reality it will only take another 20 to 30 years and everyone will think VW = Car.
    In my personal opinion (and I am just a regular being) this was shear genious. WTG VW.
     
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  3. By Kuldeep Posted: 4/18/2010 7:23am PDT

    'Das auto'...this tagline of VW bears a completely new meaning to the general Indian audience. Das is a surname in India and very common. Now, with this tagline of VW, most of the people think that VW has tied with some Das Auto to roll out VW cars in india. Nobody here at least know that it means 'The Car' as Das doesnt seem a mystry to the people here.
     
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  4. By Anil Kumar Posted: 10/17/2010 9:54pm PDT

    hope das auto doesnt go the achtung baby way.......
     
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  5. By siobhan Posted: 10/25/2010 3:06pm PDT

    love it .. my son darryl (das) loves his vw ...
     
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  6. By C.P.Philipose Posted: 4/13/2011 9:02pm PDT

    Das Auto is more suited to Tata nano as it is going to be the common mans car
     
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