2013 BMW 7-Series Preview

Gemballa Unveils Real Diamond Paint, World Prepares For The...

Rhys Millen Sticks With Hyundai For 2012 Global RallyCross...
RK Motors Restoring The Last HEMI: 1971 Dodge Charger R/T

Is A BMW 1-Series Sedan In The Works?

2013 Mercedes-Benz G63 AMG: First Drive
Epic Barn Find: 1961 Corvette, Parked Since 1968

Custom 2013 Shelby GT500 Hits The Block For Charity

Polestar Volvo S60 To Challenge The BMW M3: Report

Infiniti plans global expansion

Nelson Ireson

Editor BIO

Nelson is an Editor at High Gear Media focusing on reviewing cars and covering the hottest topics in luxury and performance cars, car culture, and... More

LATEST ARTICLE
2013 BMW 7-Series Preview
The rivalry between the BMW 7-Series and the Mercedes-Benz S Class to set the benchmark in... Read More

#3LEADERBOARD RANK
5435ARTICLES CONTRIBUTED
205COMMENTS POSTED

482 views Jan 22, 2008

Follow Nelson

Add to circle

Infiniti plans global expansion

Enlarge Photo

In an announcement that seemingly runs contrary to a previous decision to hold quality and brand recognition above sales, especially in Europe, Infiniti says it will push for global expansion, expecting ‘double digit sales increases well into the future.’ Specifically, Infiniti seeks to compete in Western Europe by the end of 2008. In a way, however, Infiniti’s push for expansion is more a result of growing its geographical presence than jacking up sales.

In 2006, Infiniti had dealerships in only 43% of luxury markets globally, while by the end of 2008, the company hopes to grow that figure to 93% - effectively more than doubling their geographical coverage. In addition, Infiniti is looking to grow its business into newly developing segments of the luxury market, especially the younger buyers, which are playing a larger role than in the past, reports Automotive News. By 2012, buyers under the age of 47 will account for 35% to 40% of sales in luxury crossovers, luxury-utility and near-luxury categories, according to Infiniti’s projections.

Part of Infiniti’s plan to market its products to its new and future audience is a focus on product and powertrain ‘freshness’ – the meaning of which is not especially clear. Infiniti’s spokesman nevertheless returned to the company’s tag line of customer service and product quality, emphasizing their importance to Infiniti’s continued success.