Kia has released an official teaser of a new concept car it’s prepping for next month’s Geneva Motor Show but the image depicts only one of a trio of new concepts the Korean carmaker will be presenting. All three cars will carry the ‘SOUL’ title and are closely related to an upcoming production model Kia claims will start a whole new segment and entice customers that normally would overlook the brand.
Like what Scion did for Toyota, the new SOUL cars will showcase a number of possibilities for customizing and personalization that future Kia customers will be able to apply to their cars.
Pictured in this teaser is the SOUL Burner, which features a new satin black finish with a gloss design painted directly onto the car. If the concepts prove popular, we could soon see Kias wearing custom artwork and designs in the same way that some Mini hatches are available with a chequered design or UK flag emblem on their roofs.