Peugeot Rules Out Second-Generation RCZ

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2013 Peugeot RCZ R

2013 Peugeot RCZ R

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Peugeot’s stylish RCZ, often described as a French take on the Audi TT, was launched in 2009 after first being previewed as a concept all the way back in 2007. Sadly, the RCZ will be a one-hit wonder as Peugeot has confirmed there are no plans for a successor.

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Despite the RCZ being a good image builder for the brand, particularly in its 270-horsepower RCZ R form, Peugeot, as part of its turnaround plan, is dropping niche products in an effort to streamline its operations and focus on its more profitable mainstream models. The plan calls for a reduction of models from a current 26 to just 13 by 2022.  

“If I tell you that the 13 most important silhouettes that we sell account for 95 percent of all our sales and more than 100 percent of all our profits you will understand why this is necessary,” Maxime Picat, head of the Peugeot brand at PSA Peugeot Citroën, told Autocar. “Chasing niches is for premium brands; for us it has been a distraction.”

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The good news is that Peugeot hasn’t completely given up on sportier, more distinct models, only this time around they will be variants of more popular models rather than standalone cars. Picat has previously hinted at a 208 R to take on Volkswagen’s Polo R, and just last week at the 2015 Shanghai Auto Show we saw the automaker roll out a new 308 R Hybrid concept that hints at a hotted-up version of its 308 Golf rival.

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